CHICAGO, June 12, 2018 /PRNewswire/
-- CONNECTIONS -- Salesforce (NYSE: CRM),
the global leader in CRM, today announced that Milk Makeup—the
award-winning color cosmetics line from the visionary co-founders
of Milk Studios—is using Salesforce Commerce Cloud to redefine
digital shopping experiences and accelerate growth.
Brands today are dependent on creating seamless and personalized
shopping experiences across every channel to succeed. According to
recent Salesforce Research, "State of the Connected Customer," 80
percent of customers say that the experience a company provides is
as important as its products or services. In order to scale its
direct-to-consumer business, Milk Makeup chose Commerce Cloud to
improve efficiency of scheduling content and promotions by its
ecommerce team, rather than through development resources.
In February of 2016, Milk Makeup turned to Commerce Cloud to
transform the way it engages with its customers online. Now, Milk
Makeup offers its customers a beautiful shopping experience that
includes innovative features such as personalized content,
shoppable video content and makeup tutorials that are embedded into
product detail pages. The ecommerce site is managed by a small team
of business users—with no in-house developers—and was launched in
just six months. Since deploying Commerce Cloud, Milk Makeup has
seen triple-digit annual growth online.
For a brand like Milk Makeup, which sees 60 percent of web
traffic coming from mobile, this intersection of content and
commerce is crucial. Commerce Cloud enables Milk Makeup to deliver
shoppable videos, product imagery and personalized promotional
offers optimized for mobile.
"Switching to Commerce Cloud was a strategic business move and
one that continues to give back to our customers and their overall
shopping experience," said Morgan
Fleming, Ecommerce Director at Milk Makeup. "Our site is now
fully equipped with rich content and provides customers the
seamless access they need to purchase the clean, cool beauty
products they deserve."
"It's clear from the moment that you land on the Milk Makeup
site—they are redefining the traditional shopping experience with
their use of content and commerce," said Gordon Evans, VP of Commerce and Community
Clouds at Salesforce. "There is no concept of either content or
catalog—it's tightly woven together into one unified design."
About Milk Makeup
WHO WE ARE
At Milk Makeup,
we believe you should have good ingredients + epic payoff, because
compromise is cool, but not in your beauty routine. Our
super-nourishing formulas provide you with everything from a dreamy
complexion to versatile finishes. Love a glow? Our highlighter is
made with literal meteorites. We care about what we put in our
formulas just as much as what we leave out—we're cruelty-free,
paraben-free, and 100% vegan. It's clean, cool beauty.
Born in Milk Studios, a photo studio in NY and LA, we infuse the
creativity we see behind-the-scenes into the spirit of our brand.
Our community is our inspiration, and we celebrate beauty for
everyone. Because beauty means inclusivity, our range goes
from fresh-face street vibes to full-face studio looks. We see
personal style and experimentation as the ultimate forms of
self-expression. It's not just about how you create your look; it's
what you do in it that matters.
THE BRAND:
Milk Makeup was founded by Milk cofounder
Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative
director Georgie Greville, and
beauty + fashion editor and E! News correspondent Zanna Roberts Rassi. All aspects of the line are
developed in-house at Milk Studios, our downtown NYC home.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
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SOURCE Salesforce