BEVERLY HILLS, Calif.,
June 12, 2018 /PRNewswire/
-- LiveXLive Media, Inc.
(NASDAQ: LIVX) ("LiveXLive"), a global digital
media company focused on live entertainment, announced today that
LiveXLive has appointed Jonathan
Anastas as its interim chief marketing officer. Anastas
brings to LiveXLive extensive experience in a wide variety of
digital media, brand marketing, music and gaming with companies
such as Activision Blizzard, Atari and TEN: a Discovery
Communications Company. At LiveXLive, Jonathan will oversee
marketing activities for all operating units, including LiveXLive
and Slacker Radio.
Anastas was most recently chief marketing officer at TEN: a
Discovery Communications Company. While there, Anastas led the
marketing launch of Motor Trend On Demand, the company's first
over-the-top (OTT) streaming video-on demand (SVOD) service, and
helped build Motor Trend into the No. 1 auto channel in the U.S. on
YouTube. Prior to TEN, Anastas served as vice president, global
head of digital and social for Activision Blizzard. In this role,
he established "Call of Duty" as the No. 1 console game on YouTube
and Facebook, helping drive the game's milestone as a
$10 billion franchise, and oversaw
digital marketing for both "Skylanders" and "Destiny," achieving
record launch sales for new gaming intellectual property. Anastas
was initially hired by Activision Blizzard to oversee Guitar Hero
marketing globally.
Since joining LiveXLive, Jonathan's contributions include
marketing strategies that helped deliver both LiveXLive's
record-setting May 2018 of more than
17 million livestreams combined for EDC Las Vegas, Rock On The
Range, Hangout and the Country 500 music festivals, as well as the
addition of 20,000 new Slacker subscribers to date in the first
fiscal quarter of 2019 bringing total paid subscribers to
467,000.
"Jonathan's marketing leadership has already helped LiveXLive
and Slacker grow even faster, converting superfans to subscribers,
while leveraging the power of social media and live music to unify
people around the world," said Robert
Ellin, CEO and Chairman of LiveXLive. "His track record
driving digital revenue growth in industries targeting people 13-34
is key to building our business and our brands in today's content
ecosystem. He joins a strong management team, all focused on making
LiveXLive a top global digital media company dedicated to music and
live entertainment."
"LiveXLive is perfectly positioned to benefit from the combined
power of live music, the shift in both content consumption and
advertising spend to digital platforms and the rise of a generation
who were not raised on old-economy media or commerce. It's an
incredibly exciting time to come on board," said Jonathan Anastas, Interim Chief Marketing
Officer of LiveXLive. "LiveXLive has already established itself as
a leader in the space, and I am honored to be able to share my
experience and ideas in an effort to drive the company to even
further heights of success."
About LiveXLive Media, Inc.
LiveXLive Media,
Inc. (NASDAQ: LIVX) (the "Company") is a global digital media
company focused on live entertainment. The Company operates
LiveXLive, one of the industry's leading live music
streaming platforms; Slacker Radio, a streaming music
pioneer; and also produces original music-related
content. LiveXLive is the first 'live
social music network,' delivering premium
livestreamed, digital audio and on-demand music
experiences from the world's top music festivals and concerts,
including Rock in Rio, EDC Las Vegas, Hangout Music Festival, and
many more. LiveXLive also gives audiences access to premium
original content, artist exclusives and industry interviews.
Through its owned and operated Internet radio service, Slacker
Radio (www.slacker.com), LiveXLive delivers its users access
to millions of songs and hundreds of expert-curated stations. The
Company also operates a social influencer network, LiveXLive
Influencers. The Company is headquartered in Los Angeles,
CA. For more information, visit us at www.livexlive.com and
follow us on Facebook, Instagram and Twitter at
@livexlive.
Forward-Looking Statements
All statements other than
statements of historical facts contained in this press release are
"forward-looking statements," which may often, but not always, be
identified by the use of such words as "expects", "anticipates",
"intends", "estimates", "plans", "potential", "possible",
"probable", "believes", "seeks", "may", "will", "would," "should",
"could" or the negative of such terms or other similar expressions.
These statements involve known and unknown risks, uncertainties and
other factors, which may cause actual results, performance or
achievements to differ materially from those expressed or implied
by such statements. These factors include uncertainties as to
identifying, acquiring, securing and developing content, ability to
attract and retain users, successfully implementing the Company's
and Slacker's growth strategy, including relating to their
technology platforms and applications, management's relationships
with industry stakeholders, changes in economic conditions,
competition, and other risks including, but not limited to, those
described from in the Company's Registration Statement on Form S-1,
Amendment No. 5, filed with the Securities and Exchange Commission
on December 15, 2017 (the "SEC") and
other filings and submissions with the SEC. These forward-looking
statements speak only as of the date hereof and the Company
disclaims any obligations to update these statements except as may
be required by law.
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SOURCE LiveXLive Media, Inc.