COVERGIRL to Open First-Ever Flagship Store
June 11 2018 - 10:00AM
Business Wire
“I Am What I Make Up” Comes to Life in New
Experiential Space
Coty Inc. announced today that the newly relaunched COVERGIRL
brand will open its first-ever beauty destination, a flagship store
in the heart of New York City – Times Square. The retail store is
an experiential interpretation of the COVERGIRL “I am what I make
up” brand philosophy, inspiring shoppers to use makeup as a tool
for self-expression and personal transformation.
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Larger than life at 10,000 square feet, the new store will open
its doors to the 26 million New Yorkers and tourists who pass
through Times Square each year. The design and vision for the space
will reflect the dynamic, energetic neighborhood. There will be an
experiential beauty play room with interactive elements, full
service makeup application, on-the-go services, digital experiences
and exclusive innovation.
The store-opening is part of the brand's strategic overhaul to
revamp how beauty lovers experience COVERGIRL. It will be the first
mass legacy beauty brand to launch a flagship store in North
America.
Ukonwa Ojo, SVP COVERGIRL, Coty, said, “It is our mission to
show up for people wherever they are on their beauty journey and
offer them innovation and experiences that inspire them to become
whatever version of themselves they want to be in the moment. At
COVERGIRL, we believe that makeup is a powerful tool for creativity
and self-expression. Opening a concept store will help bring this
brand purpose to life in an immersive, elevated and
multidimensional way.”
The COVERGIRL flagship store is expected to open in the fall of
2018.
About Coty Inc.Coty is one of the world’s largest beauty
companies with approximately $9 billion in pro forma revenue, with
a purpose to celebrate and liberate the diversity of consumers’
beauty. Its strong entrepreneurial heritage has created an iconic
portfolio of leading beauty brands. Coty is the global leader in
fragrance, a strong number two in professional salon hair color
& styling, and number three in color cosmetics. Coty operates
three divisions - Consumer Beauty, which is focused on mass color
cosmetics, mass retail hair coloring and styling products, body
care and mass fragrances with brands such as COVERGIRL, Max Factor
and Rimmel; Luxury, which is focused on prestige fragrances and
skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss,
Gucci and philosophy; and Professional Beauty, which is focused on
servicing salon owners and professionals in both hair and nail,
with brands such as Wella Professionals, Sebastian Professional,
OPI and ghd. Coty has over 20,000 colleagues globally and its
products are sold in over 150 countries. Coty and its brands are
committed to a range of social causes as well as seeking to
minimize its impact on the environment.
For additional information about Coty Inc., please visit
www.coty.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180611005311/en/
Coty:Lisa Kessler, 917-348-3373Coty, Corporate
AffairsLisa_Kessler@cotyinc.comorMary Halitski,
212-479-4519COVERGIRL, Influencer
Marketing)Mary_Halitski@cotyinc.com
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