SITO SITO Mobile Ltd

The SITO Institute of Consumer Behavior and Location Sciences the research and education arm of SITO Mobile, Ltd. (NASDAQ:SITO) (“SITO” or the “Company”), announced today the formation of its Leadership Council, a group of world-leading marketers, data scientists, academics and other thought leaders who will help set the agenda for the Institute’s research, education and forum initiatives designed to help companies manage the transformation required to meet the demands of the real-time consumer economy.

The Leadership Council members include marketing leaders such as David Edelman, CMO of Aetna; Denise Karkos, CMO of TD Ameritrade; Peter Horst, CEO of CMO Inc. and former CMO of Hershey’s and CapitalOne; Academics, including Dominique “Mike” Hanssens, Professor at the UCLA Anderson School of  Management and one of the world’s foremost authorities on marketing mix models; Data Scientist and brand economist Edgar Baum, CEO and co-founder of Strata Insights; as well as industry thought-leaders and luminaries such as Paul Woolmington, CEO, Canvas Worldwide; BIA Advisory Services Managing Director, Rick Ducey; Brandon Starkoff, CEO and Managing Partner of Transparent; plus ad agency legend Jon Bond.  

According to Gartner, by 2022 30% of all consumer interactions will be influenced by real-time location data, up from just 4% in 2017.  The SITO Institute is dedicated to helping its members understand this paradigm shift and develop best practices in leveraging the power of real-time location data to engage and influence consumer behavior.  The Leadership Council will serve as a networking and education platform for the Institute and help it members invent the future of consumer engagement.

The Institute will convene its inaugural invitation-only forum at the Dream Downtown Hotel on June 26 with a reception and panel discussion on the Future of Consumer Engagement in an Age of Privacy Regulation.  Panelists include Leadership Council members Denis Karkos, Jon Bond and Paul Woolmington with panel moderator, Jenny Rooney, editor of the Forbes CMO Network. 

For more information about the SITO Institute Leadership Council or the June 26 Forum, contact: Bruce H. Rogers, Founding Managing Director, SITO Institute of Consumer Behavior and Location Sciences, bruce.rogers@sitomobile.com.

About the SITO Institute of Consumer Behavior and Location Sciences

The SITO Institute for Consumer Behavior and Location Sciences is the education and research arm of SITO Mobile, a leading consumer behavior intelligence and marketing optimization platform and services firm. Founded by Bruce H. Rogers former Chief Insights Officer of Forbes and founder of Forbes Insights and the Forbes CMO Practice, the Institute is devoted to helping its members understand, manage and develop best-practices to leverage the power of real-time location data to better engage and influence consumer behavior in an age of the real-time consumer economy.

About SITO Mobile, Ltd.

SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.

Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.

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