ASUS Republic of Gamers' Smartphone First Device to Feature Pixelworks 4th Generation Iris Display Processor
June 04 2018 - 4:05PM
Pixelworks, Inc. (NASDAQ:PXLW), a leading provider of power
efficient visual processing solutions, today announced that ASUS
Republic of Gamers’ (ROG) flagship gaming device will be the
first-ever smartphone to feature Pixelworks’ recently released 4th
generation Iris processing chip. Pixelworks video and display
technology enables the ROG Phone to achieve optimized gaming
performance on a stunning display, along with a truly
differentiated video watching experience that includes full HDR
playback capability. In addition to incorporating the Pixelworks
Iris chip into the gaming phone, ROG also leverages an Iris chip in
its optional TwinView Dock to ensure equivalent picture quality and
capabilities on external displays.
Powered by Qualcomm’s 845 applications
processor, the newly launched ROG Phone is designed for optimal
gameplay and has a sophisticated 6-inch 2160x1080 resolution AMOLED
display. Combined with its 108.6% DCI-P3 wide color gamut and a
high brightness mode capable of up to 550Nits, the 90Hz refresh
rate and 1ms response time of the ROG Phone’s display delivers
ultra-smooth gaming performance. Many of these prominent
capabilities, which historically have only been available on
high-end UHD TVs, are enabled and enhanced by harnessing the
advanced video processing technology in Pixelworks 4th generation
Iris processor, including:
- The world’s highest quality mobile HDR solution
- HDR validated by leading content creators and service
providers
- 1 million:1 dynamic contrast ratio
- 16-bit internal HDR processing pipeline
- Sharp and vivid pictures and images
- The industry’s best color accuracy solution offering up to a
10x improvement
- Real-time conversion of SDR video to HDR quality for a superior
viewing experience
Bryan Chang, General Manager, Phone Business
Unit at ASUS, commented, “True gamers live and breathe video
performance. Until now, most mobile devices fell short of
expectations due to processing limitations that have long been
solved on larger display devices. With Pixelworks Iris technology,
we help bridge the performance gap with the new ROG
Phone.”
Anthony Gioeli, Executive Vice President and
General Manager, Video Devices at Pixelworks, added, “ROG is
recognized as having one of the largest and most dedicated gaming
community followings – a demanding audience for the first launched
implementation of our 4th generation Iris chip. That said, we
believe the gaming community will immediately appreciate the
cinematic quality video, true to life color accuracy and overall
gameplay that Pixelworks’ display processing technology enables in
the ROG Phone.”
At the center of technology and imaging
excellence, Pixelworks has developed an extensive IP portfolio and
a strong leadership position based on two decades of innovation in
the visual display and digital image processing arena. Validated by
leading content creators and service providers, Pixelworks HDR
technology can produce a 1 million:1 contrast ratio with 10x
improvement in color accuracy and is also auto-adaptive to ambient
light. Additionally, Pixelworks’ market leading color management,
display calibration and advanced scaling maintain the fidelity of
the image presented on the display, providing the highest picture
quality regardless of the viewing conditions.
ROG announced and officially launched the ROG
Phone on June 4, 2018, and the gaming smartphone is expected to be
available for purchase in selective markets in Asia and Europe
beginning in August, followed by expanded availability in
additional markets as soon as September 2018.
About ROGRepublic of Gamers (ROG) is an ASUS
sub-brand dedicated to creating the world’s best gaming hardware
and software. Formed in 2006, ROG offers a complete line of
innovative products known for performance and quality, including
motherboards, graphics cards, laptops, desktops, monitors, audio
equipment, routers and peripherals. ROG participates in and
sponsors major international gaming events. ROG gear has been
used to set hundreds of overclocking records and it continues to be
the preferred choice of gamers and enthusiasts around the
world. Learn more about the choice of champions
at http://rog.asus.com.
About PixelworksPixelworks creates, develops
and markets high efficiency visual display processing and advanced
video delivery solutions for the highest quality display and
streaming applications. The Company has a 20 year history of
delivering image processing innovation to providers of leading edge
consumer electronics and professional displays, as well as video
delivery and streaming solutions. Pixelworks is headquartered in
San Jose, CA. For more information, please visit the company’s web
site at www.pixelworks.com.
Note: Pixelworks and the Pixelworks logo are registered
trademarks of Pixelworks, Inc.
Investor Contact:Shelton GroupBrett L PerryP:
214-272-0070E: bperry@sheltongroup.com
Company Contact:Pixelworks, Inc.E:
info@pixelworks.com
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