Blaze Fast-Fire’d Pizza today announced it has teamed up with (RED)
during the month of June to support the fight against AIDS.
For the second year in a row, the company will participate in
the month-long EAT (RED) SAVE LIVES campaign, rebranding its
signature Red Vine pizza as the ‘(RED) Vine’ in each of the
company’s more than 260 restaurants throughout North America.
Blaze, in collaboration with Coca-Cola, will donate $1 each time a
guest enjoys a signature (RED) Vine pizza and Coke, contributing up
to $50,000 to (RED)’s fight against AIDS.
“We’re proud to partner with (RED) and like-minded brands to
support this critical fight against HIV/AIDS,” said Elise Wetzel,
co-founder. “Our goal is not only to donate to (RED), but also to
empower our guests to join the fight. Working together, AIDS could
be over in less than 15 years from now.”
This year, a social media layer has also been added to foster
guest engagement and drive more support for the cause. In an effort
to #86AIDS, Blaze will encourage guests to post a picture of their
pizza and cold drink using the hashtag #CokeRedSweepstakes and
tagging @BlazePizza on Instagram or Twitter. This initiative
will donate $1 for each post, an amount equivalent to five days of
life-saving treatment, and hopes to raise an additional $10,000 for
the campaign. By posting, guests are also entered to win some
epic prizes, like a pair of red LeBron 14s from his
personal collection, tickets to a (WANDERLUST)RED 108 event,
(LOKAI) RED bracelets and FREE Blaze Pizza. One lucky grand
prize winner will receive a trip for two to New York City,
including airfare, hotel and tickets to rock out at a
concert of their choice.
Combined, Blaze pledges to donate up to $60,000 to the Global
Fund. Through generous matching from The Bill & Melinda Gates
Foundation, the initiative plans to generate at least $120,000
during June – enough to provide 600,000 days of life-saving
HIV/AIDS medication. Every June, (RED) teams up with the
culinary world for EAT (RED) SAVE LIVES. The campaign began in 2014
and has enlisted leading (RED) chef ambassadors, restaurants and
culinary brands to create food, drink and social experiences that
raise money and awareness to fight AIDS.
“We believe in changing the game – not only by making
high-quality food accessible, but also in doing our part to make an
impact outside of the restaurant walls,” said Executive Chef
Bradford Kent. “We’re committed to enriching the communities
around us and are proud to align with a partner like (RED), who
clearly shares our philosophy of creating positive
change.”
About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in
Irvine, Calif., and quickly gained attention for its chef-driven
recipes, thoughtful interior design, and a service culture that
celebrates individuality. Recently named ‘#1 Brand of the Year’ in
the 2017 Fast Casual Top 100, the fast-growing chain currently
operates over 260 restaurants in 40 states, Canada and Kuwait,
including the major metropolitan areas of Los Angeles, New York,
Chicago, San Francisco, Dallas, Las Vegas, Boston, and
Toronto. Founded by Elise and Rick Wetzel (co-founder of
Wetzel’s Pretzels), the concept is backed by private equity firm
Brentwood Associates and founding investors that include LeBron
James, Maria Shriver, movie producer John Davis and Boston Red Sox
co-owner Tom Werner. For more information, visit
www.blazepizza.com or www.facebook.com/blazepizza or click here to
view a company video.
About (RED)®
(RED) was founded in 2006 to engage businesses and people in the
fight against AIDS. (RED) partners with the world’s most iconic
brands that contribute proceeds from (RED)-branded goods and
services to the Global Fund. (RED) Proud Partners include: Amazon,
Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The
Coca-Cola Company, MCM, Salesforce, SAP, Starbucks and Telcel.
(RED) Special Edition partners include: aden+anais, Alessi, ALEX
AND ANI, Andaz, Baxter of California, Bombas, Fatboy USA, Fully,
Girl Skateboards, Le Creuset, Nickelodeon, Mophie, S’well,
Wanderlust and Vespa.
To date, (RED) has generated more than $500 million for the
Global Fund to fight AIDS, Tuberculosis and Malaria, to support
HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa,
Swaziland, Tanzania and Zambia. 100 percent of that money goes to
work on the ground – no overhead is taken. Global Fund grants that
(RED) supports have impacted more than 110 million people with
prevention, treatment, counseling, HIV testing and care
services.
About The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world’s largest total
beverage company, offering over 500 brands to people in more than
200 countries. Of our 21 billion-dollar brands, 19 are available in
lower- and no-sugar options to help people everywhere more easily
control added sugar. In addition to our namesake Coca-Cola drinks,
some of our household names around the world include: AdeS
soy-based beverages, Ayataka green tea, Dasani waters, Del Valle
juices and nectars, Fanta, Georgia coffee, Gold Peak teas and
coffees, Honest Tea, Minute Maid juices, Powerade sports drinks,
Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut
water. At Coca-Cola, we’re serious about making positive
contributions to our world. That starts with reducing sugar in our
drinks and bringing new and different drinks to people everywhere.
It also means continuously working to reduce our environmental
impact, creating rewarding careers for our associates, and bringing
economic opportunity wherever we operate. In fact, together with
our bottling partners, we employ more than 700,000 people around
the world. For more information, visit our digital magazine
Coca-Cola Journey at www.coca-colacompany.com and follow The
Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.
Media Contact:Blaze Pizza, LLCJosh Levitt,
949-981-0757josh.levitt@blazepizza.com
Blaze Pizza®, fast-fire'd®, the horizontal logo design, the
proprietary name "pizzasmith" and related trademarks are the
property of Blaze Pizza LLC.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/ecde7bc9-86f4-4c2c-bdb9-289bb8e1a9df
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