FDFT- May Have Something BREWING with Marijuana Infused Craft Beer

Vancouver, Canada -- May 31, 2018 -- InvestorsHub NewsWire -- www.penniesgonewild.com -- a leading independent micro-cap media portal with an extensive history of providing unparalleled content for undervalued companies, reports on Foodfest International 2000 (OTC Pink:FDFT).

Trip Zero Foodfest International 2000 $FDFT May Have Something BREWING with Marijuana Infused Craft Beer

  • Puritan Street Beverage is marketing 5 different craft beers including Hammered Zibra
  • Alcohol consumption in California could increase if infused with marijuana
  • Industry heavyweights joining the party
  • Craft Beer sales are rising 5% annually versus a 1% decline in US beer sales

Foodfest Interternational 2000 (FDFT) is a holding company that has acquired companies in the beverage industry.  They are targeting acquisitions of beverage companies that have growth and income potential.  On of these businesses is the Puritan Street Beverages located in San Diego California and has a five beer line-up and is marketing this brand to independent distributors.  Some of the brands include Hammered Zebra which is a golden cream ale with a smooth body and a soft mouth feel.

Infused Market Place Represents Future Growth
Constellation Brands (STZ) and its acquisition and joint venture story is well known.   Just recently they announce a joint venture with Moa Brewing Co., the largest New Zealand owned brewer called MoBev.   The joint venture will be run by CEO Geoff Ross and he plans to create a “beverage portfolio and servicing model that delivers benefits to both customers and consumers.  Craft beer is a powerful contributor of alcohol-beverage growth right now.” 

Belgian brewer Blue Moon Taking the THC Plunge
A beer industry heavyweight is essentially attempting to chart the same path for ale. Keith Villa, who created the massively popular Belgian wit-inspired ale Blue Moon, is stepping out of retirement to focus on more THC-laden beer pursuits through a new company named Ceria Beverages.

The company’s website states the goal of creating a line of non-alcoholic craft beers infused with THC. So essentially, a weed-infused beverage that tastes, but doesn't necessarily act, like beer, that gets you high like weed.

To this end, the company is partnering with Colorado cannabis research company Ebbu to take advantage of its researched, lab-engineered cannabinoid compounds that tout predictable sensory effects, like “chill,” “bliss” and “energy.”

Villa’s initial plan is to brew three types of beer—with a light, regular and full bodied ale, respectively—just as any artisan brewer would. Then they’re going to take out all the alcohol and add the cannabinoids. So now we’re getting a THC-beer that isn’t really, actually, a beer at all, much like the THC-wine that wasn’t really a wine. It’s hard to know whether we’re actually getting closer to seeing the dream of a two bird-killing beer-THC hybrid stone. Or just repackaging the same THC punch in drinks with new guises.

Landmark Investment
The last significant investment Constellation brands made was a 9.9% minority stake in the $2 billion Canadian medical marijuana company called Canopy Growth.  This transaction represents a $191 million investment with an option of purchasing additional shares in the future.  This gives Constellation Brands a great toehold in a market that could be on the verge of cannabis legalization in the near future.  More importantly, this represents the shift brewers are making in a desperate attempt to reach their customers. According to Cannabiz Consumer Group 27% of beer drinkers said they’ve already substituted cannabis for beer.  Well respected Cowen analyst Vivien Azer downgraded the entire sector last year because “we believe alcohol could be under pressure for the next decade, based on our data analysis covering 80 years of alcohol and 35 years of cannabis incidence in the US.”  The team went on to comment that “consumer surveys suggest 80% of consumers reduce their alcohol consumption with cannabis in the mix.”  Brewers need a way to stop the migration and infused drinks may very well represent the solution. 

Current Marketplace

  • Humbolld Brewing Co. – Hemp Ale
  • Dad & Dude’s Breweria – General Washington’s Secret Stash
  • Lagunitas - Supercritical
  • Dank
  • Ceria Beverages        


Craftbeer is booming and brewers are creatively infusing
Craft beer is booming, but that's nothing new. Competition is fierce, and many new brewers just can't seem to break into the market. The beer can be great but that no longer seems to be enough. Many craft brewers today religiously follow the German Purity Law of beer-making which allows for the use of only water, barley, hops, and yeast in beer production. As the craft beer industry booms, however, infusing beer with alternative ingredients is becoming more common, as breweries attempt to stand out.

The innovative project by CERIA is just one of many seeking to create unique expressions by infusing unusual ingredients into beer. Strange Days Brewing in Kansas was recently under the spotlight, with their culinary infused brews. Expressions are brewed with rice, ginger, coffee, or honey, all to provide drinkers with new and exciting experiences.  Across the pond, Swedish brewing company, Omnipollo, enjoys a huge, fanatic fan base which lines-up for hours to taste the team's latest brew. Their unique approach to brewing, with limited releases encompassing a large variety of ingredients, has quickly made them one of the most popular small brewers in Europe. Caramel sauce, chocolate, ice-cream, peanut butter. Their beers often sound like options from a dessert menu. Mad Science Brewing in Maryland takes a more natural approach, offering infused versions of their beers using fresh fruit, vegetables, and hops from the brewery farm.

Investment Summary
It’s not hard to connect that dots that this company is going to capitalizes on the growth of the Marijuana business.  The recent appearance of the website this month after years of being offline signals to investors that something is brewing under the surface.  The leading marketer of wine and beer has spent close to $200 million just to make sure its gets a food hold in the booming Marijuana market in Canada and have some exposure to THC.  Marijuana is already infused in many products and a booming business especially in California.  It’s not a hard stretch to see that this company is going to be turned into a marijuana company with a twist.  If they can infuse wine with Marijuana there is no reason to think beer won’t be next. 

Other News:
TSPG - Surged on news today. Company added Ben RG Hedenberg to the advisory board. Rumor on the street is that the company is working on a MEGA electric vehicle deal with top brands in the industry.
XSNX - Reported $800k in profits for the quarter. Volume should continue to come in as more updates are expected.

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