What Could Facebook's Zuckerberg Be Quizzed on at European Hearing?
May 22 2018 - 6:54AM
Dow Jones News
By Sam Schechner and Natalia Drozdkiak
If you thought Facebook's Mark Zuckerberg got off too easy in
his recent testimony before Congress, you may want to tune in when
he speaks to European lawmakers in Brussels on Tuesday.
The European Parliament has a record of being tough on tech
giants. It once voted in favor of a resolution, albeit symbolic, to
break up Google and it pushed for larger fines under the European
Union's new data-privacy law, GDPR, that goes into effect
Friday.
The stakes are high for Facebook and other tech firms. Lawmakers
are using the social network as Exhibit A when arguing that the EU
should pass another bill under consideration that would further
tighten the bloc's privacy laws.
The hearing starts at 6:30 p.m. local time, or 12:30 p.m. ET,
and here are several things to watch:
Muscle-flexing
Lawmakers will likely try to hammer home the scale of potential
data misuse on the continent, stressing that Europeans aren't
second-class users. Facebook says as many as 2.7 million Europeans
may have had their personal information improperly obtained by
data-analytics firm Cambridge Analytica. Some MEPs have said that
"simple apologies won't do" and they will likely seek clarity from
Facebook on how it intends to rebuild users' trust. Lawmakers will
also more broadly press Facebook on alleged election interference
on its platform -- an issue of interest to MEPs, who face elections
next spring.
The EU's new privacy law
Lawmakers will likely pose tough questions about Facebook's
plans to comply with the EU's new privacy law, the General Data
Protection Regulation, or GDPR, which goes into effect Friday. Some
digital-advertising companies say the law could actually strengthen
the position of Google and Facebook. Lawmakers who wrote it will be
eager to show how the law, which introduces new obligations for
companies and new rights for individuals, will rein in the big
firms. One hot-button question under GDPR: how much of your data is
truly necessary for Facebook to provide its service, meaning users
have to provide it to get access.
Questions about Facebook's reach
Look for how far lawmakers broaden the discussion beyond
Cambridge Analytica and privacy to the company's dominant role as a
social media network. European policy makers have expressed concern
that Facebook has done too little to tamp down on fake news and
hate speech on its platform. Germany's competition watchdog issued
a preliminary decision in December that Facebook strong-arms users
into allowing it to collect data about them from elsewhere on the
internet, such as websites with "like" buttons.
The format
Tuesday's hearing will take place in an unusual format for the
European Parliament. The 12 leaders of the legislature's political
groups will question Mr. Zuckerberg -- a format normally reserved
for in-house decisions, which typically take place behind closed
doors. Unlike their U.S. counterparts, European lawmakers will be
well-versed in the world of tech regulation, partly because they've
already passed such legislation. Still, the format means the
questioning legislators won't be the most specialized. The
parliament made an exception and added one specialist to the panel
of inquisitors: the MEP who led on GDPR, Jan Philipp Albrecht, a
German politician from the Green Party who is due to step down in
July. Expect his questions to be among the most incisive.
Write to Sam Schechner at sam.schechner@wsj.com
(END) Dow Jones Newswires
May 22, 2018 06:39 ET (10:39 GMT)
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