FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

NUNNELLY JOHN N 		2. Issuer Name and Ticker or Trading Symbol

NATIONAL RESEARCH CORP [ NRCI ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                      _____ 10% Owner
_____ Officer (give title below)      _____ Other (specify below)
(Last)          (First)          (Middle)

P.O. BOX 2175 		3. Date of Earliest Transaction (MM/DD/YYYY)

5/17/2018
(Street)

AMHERST, MA 01004
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   5/17/2018     M    7821   A $24.35   48960   D    
Common Stock   5/17/2018     F    5464   D $34.85   43496   D    
Common Stock   5/17/2018     M    25957   A $16.89   69453   D    
Common Stock   5/17/2018     F    12580   D $34.85   56873   D    
Common Stock   5/17/2018     S (1)    24979   D $34.7056   (2) 31894   D    
Common Stock   5/18/2018     M    10043   A $16.89   41937   D    
Common Stock   5/18/2018     F    4916   D $34.50   37021   D    
Common Stock   5/18/2018     M    2950   A $14.95   39971   D    
Common Stock   5/18/2018     F    1278   D $34.50   38693   D    
Common Stock   5/18/2018     S (1)    5900   D $34.4436   (3) 32793   D    
Common Stock   5/18/2018     S (1)    899   D $34.8821   (4) 31894   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Director Stock Option (Right to Buy)   $24.35   5/17/2018     M         7821    5/9/2018   5/9/2027   Common Stock   7821   $0   0   D    
Director Stock Option (Right to Buy)   $16.89   5/17/2018     M         25957    5/9/2014   5/9/2023   Common Stock   25957   $0   10043   D    
Director Stock Option (Right to Buy)   $16.89   5/18/2018     M         10043    5/9/2014   5/9/2023   Common Stock   10043   $0   0   D    
Director Stock Option (Right to Buy)   $14.95   5/18/2018     M         2950    5/8/2015   5/8/2024   Common Stock   2950   $0   33050   D    
Director Stock Option (Right to Buy)   $9.73                    5/6/2012   5/6/2021   Common Stock   28763     28763   D    

Explanation of Responses:
(1)  The reported transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 29, 2018.
(2)  The price in Column 4 is a weighted average price. The prices actually received ranged from $34.35 to $34.90. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.
(3)  The price in Column 4 is a weighted average price. The prices actually received ranged from $33.7343 to $34.7193. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.
(4)  The price in Column 4 is a weighted average price. The prices actually received ranged from $34.75 to $34.95. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
NUNNELLY JOHN N
P.O. BOX 2175
AMHERST, MA 01004 		X



Signatures
/s/ Russell E. Ryba, Attorney-in-Fact for John N. Nunnelly 5/21/2018
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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