Kohl’s Expands Millennial Brand Portfolio through an Apparel Collection with POPSUGAR
May 21 2018 - 9:00AM
Business Wire
A Next Generation Partnership Driven by Data
Insights to Launch September 2018
Kohl’s (NYSE: KSS) today announced POPSUGAR at Kohl’s, a
new apparel collection to expand the retailer’s millennial brand
portfolio launching this September. The innovative POPSUGAR at
Kohl’s collection combines trends, media and an agile merchandising
model that will use data and analytics to incorporate millennial
customer intelligence. Kohl’s strategy is to increase its
millennial-focused offering through relevant brands, amazing
product, elevated experience, and personalized marketing.
This press release features multimedia. View
the full release here:
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“We see an opportunity to draw more millennial customers and
young families to Kohl’s. This partnership is an illustration of
how Kohl’s can attract and serve this customer with a unique
experience that couples compelling new product with an engaging
shopping and marketing experience,” said Greg Revelle, Kohl’s
senior executive vice president, chief marketing officer.
“Partnering with POPSUGAR allows us to connect with millennials in
a credible, authentic and meaningful way.”
POPSUGAR at Kohl’s apparel reflects the perfect balance of
redefined essentials and seasonal trend pieces that can be mixed
together to celebrate individual style, including dresses, skirts,
tops, and bottoms. Styled and curated by POPSUGAR – a global media
and technology company – these easy-to-put-together pieces work
hard from day to night. Prices for the entire line range from
$24.00 to $84.00 and it includes sizes 0 to 24. The new brand, that
will be available in 500 Kohl’s stores and on Kohls.com, will join
the current Kohl’s roster appealing to millennial women, including
LC Lauren Conrad, a:glow Maternity, Circus by Sam Edelman, Nike,
adidas, Converse, Levi’s, and more.
"Kohl's is expanding our brand portfolio by thinking about the
millennial customer differently. We have partnered with POPSUGAR to
create an innovative, data-driven apparel collection leveraging our
'speed to market' model,” said Michael Gilbert, Kohl’s executive
vice president of product development. “As one of the most engaging
media outlets in the industry, POPSUGAR will bring key predictive
insights to tell us exactly what this customer wants through the
content they are searching, browsing and engaging with across
channels."
"We've always wanted to extend the POPSUGAR brand into apparel,
and we're thrilled to be working with Kohl's to combine audience
data, technology and storytelling to create a collection that
marries content and commerce. We've listened to our audience and
are excited to share this line that delivers the everyday ease of
clothes you can live in with trends that are wearable for all,"
said Lisa Sugar, founder and president of POPSUGAR.
Cautionary Statement Regarding Forward-Looking
Information
This press release contains “forward-looking
statements.” Kohl’s intends forward-looking terminology such
as “believes,” “anticipates,” “plans,” “may,” “intends,” “will,”
“should,” “expects” or similar expressions to identify
forward-looking statements. Such statements are subject to certain
risks and uncertainties that could cause Kohl’s actual results to
differ materially from those indicated by the forward-looking
statements. These risks and uncertainties include, but are not
limited to, those described in Item 1A in Kohl’s Annual Report on
Form 10-K and other factors as may periodically be described in
Kohl’s filings with the SEC.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer with more
than 1,100 stores in 49 states. With a commitment to inspiring and
empowering families to lead fulfilled lives, Kohl’s offers amazing
national and proprietary brands, incredible savings
and an easy shopping experience in our stores, online
at Kohls.com and on Kohl's mobile app. Throughout its
history, Kohl's has given more
than $650 million to support communities nationwide.
For a list of store locations or to shop online,
visit Kohls.com. For more information about Kohl’s impact in
the community or how to join our winning team,
visit Corporate.Kohls.com or follow @KohlsNews on Twitter.
About POPSUGAR Inc.
POPSUGAR Inc. is a global media and technology company,
including lifestyle media publisher POPSUGAR, quarterly
subscription box POPSUGAR Must Have, and makeup line Beauty by
POPSUGAR. POPSUGAR is a leading lifestyle brand for young women,
delivering inspiring, informative, and entertaining content in
multi-platforms across entertainment, fashion, beauty, fitness,
food, parenting, news, and more. POPSUGAR attracts a monthly global
audience of 400 million and reaches 1 in 3 millennial women.
POPSUGAR operations internationally include Australia, the Middle
East, and the UK, with offices in San Francisco, New York, Los
Angeles, Chicago, and London. The company is privately held and
funded by Sequoia Capital and IVP. For more information about
POPSUGAR Inc., visit corp.popsugar.com.
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Kohl’sMolly Verette, 917-339-4497Molly.Verette@Kohls.comorKelly
Magnus, 262-703-2773Kelly.magnus@kohls.com
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