Pabst Brewing Company Selects InnerWorkings as its Marketing Execution Partner
May 16 2018 - 4:20PM
Business Wire
InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing
execution firm, today announced a new long-term contract with Pabst
Brewing Company, North America’s largest privately held brewing
company.
Under a five-year contract, InnerWorkings will be the exclusive
provider for Pabst’s retail marketing execution. The full scope of
services includes branded merchandise, creative services, retail
environments and displays, warehousing and logistics, and
point-of-sale marketing collateral – all powered by a single
technology solution to simplify processes, deliver flexibility, and
improve transparency. InnerWorkings will reinvent the buying
process for Pabst, add creative resources to support innovation,
and advance the migration toward a digital in-store customer
experience.
“We needed a transformative solution to more efficiently answer
our customers’ needs by optimizing our spend, reducing inventory,
and bringing business insights to targeted campaigns with
infrastructure for future growth,” said Matt Bruhn, Chief Marketing
Officer for Pabst Brewing Company. “InnerWorkings is the right
partner to provide creative ideation, operational discipline, and
serve as a steward of our brands.”
“InnerWorkings has a long track record of delivering integrated
solutions across the complex process and supply chain of global
beverage companies,” said David Duysen, InnerWorkings’ Vice
President, Business Development. “We are excited by the opportunity
to elevate Pabst’s marketing impact through our scalable technology
suite and dedicated experts who will bring innovation to streamline
marketing operations globally.”
For more information about InnerWorkings, visit www.inwk.com.
For more information about Pabst Brewing Company, visit
pabstbrewingco.com/.
About InnerWorkings
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global
marketing execution firm serving Fortune 1000 brands across a wide
range of industries. As a comprehensive outsourced enterprise
solution, the Company leverages proprietary technology, an
extensive supplier network and deep domain expertise to streamline
the production of branded materials and retail experiences across
geographies and formats. InnerWorkings is headquartered in Chicago,
IL and employs 2,000 individuals to support global clients in the
execution of multi-faceted brand campaigns in every major market
around the world. InnerWorkings serves many industries, including:
retail, financial services, hospitality, consumer packaged goods,
nonprofit, healthcare, food & beverage, broadcasting &
cable, automotive, and transportation.
About Pabst Brewing Company
Since 1844, Pabst Brewing Company has been American-owned and
operated, and is North America's largest privately held brewing
company. Pabst's portfolio includes iconic brands with deep ties to
America's heritage, such as its flagship Pabst Blue Ribbon and
others such as Lone Star, Rainier, Schlitz, Old Style, National
Bohemian, Stag, Stroh's, and Old Milwaukee. Our company, our
people, and our brands are committed to making a positive impact
and connecting communities across the country.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180516006443/en/
InnerWorkings, Inc.Bridget Freas312-589-5613bfreas@inwk.com
InnerWorkings (NASDAQ:INWK)
Historical Stock Chart
From Mar 2024 to Apr 2024
InnerWorkings (NASDAQ:INWK)
Historical Stock Chart
From Apr 2023 to Apr 2024