Brand Marketers and Creative Professionals to “Trigger” Digital Transformation at TYPO Berlin 2018
May 15 2018 - 11:00AM
Business Wire
New Variable Font to be Unveiled at One of the
Most In-Depth Branding and Design Conferences
Brand marketers and creative professionals from around the world
are converging in Germany this week for TYPO Berlin 2018, one of
the world’s most important international branding conferences,
which examines design and the impact it has on digital
transformation. With the theme of “Trigger,” TYPO Berlin will
feature panels and presentations from some of the world’s most
prominent marketing and design experts speaking about the change,
disruption and shifts happening across industries, in tracks that
include Branding, Typography, Inspiration and Know-How.
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“For more than two decades, TYPO Berlin has brought together
experts in design and type to push the boundaries and drive
innovation in the ever-evolving brand landscape,” said Brett
Zucker, Chief Marketing Officer at Monotype. “This year’s event
will feature more than 60 speakers sharing their perspectives and
expertise on the change, transformation and disruption happening
across industries. We’re thrilled that this event continues to be a
leading venue for discussing the latest branding and creative
trends.”
FF Meta Variable Demo Typeface UnveiledVariable fonts
will be a prominent topic at TYPO Berlin. The technology gives
brands and designers the ability to work with entire font families
– including all the possible variations of width, weight, slant and
spacing – all contained in a single font file, giving designers
greater flexibility in their projects. Marianna Paszkowska, font
engineer for Monotype, will be presenting, “Variable Fonts for Web
Designers – Practical Guide” on Saturday, May 19 at 6:00 p.m.
CEST.
Ahead of Marianna’s presentation and throughout 2018, Monotype
is offering free access to the FF Meta Variable Demo typeface.
Access the typeface here, and share your work on social media using
#MTVariableFonts and tag @ByMonotype on Instagram or @Monotype on
Twitter – you can also tag @TYPOTalks on Instagram or @TYPOBER on
Twitter.
Brand Talks Showcase Expertise
Following their successful introduction at TYPO Berlin 2017,
Brand Talks return with leading branding experts sharing insights
into their latest projects and campaigns. Some presentations
include:
- Human Thinking and the Digital
Transformation – Johann Jungwirth, Volkswagen
- Branding and Psychology of Handwriting:
The New NIVEA Care Type – Julia Sysmäläinen and Stephanie Ebigt,
NIVEA
- London Symphony Orchestra: Always
Moving – Edward Appleyard, London Symphony Orchestra, and Stuart
Radford, Superunion
- Role of Color in Branding and Product
Design – Marc Dumont, BASF, and Carola Seybold, Pantone
- The Rebrand of a Russian Telco Icon –
Snezhana Chernogortseva, MegaFon, and Jens Grefen, Interbrand
- Creating an Exclusive Corporate
World-Font – Elvis Guo and Yu Tao, Tencent, and Julius Hui,
Monotype
- Driving Brand Authenticity with
User-Generated Content: How Hostelworld is Taking the Lead – Amy
Dutton, Hostelworld, and José de Cabo, Olapic
The full schedule of Brand Talks can be found here.
TYPO Berlin Tickets and Other Information
- When: May 17-19, 2018
- Where: Haus der Kulturen der Wert,
Berlin
- Tickets can be purchased here
You can also follow TYPO Berlin on Twitter, Instagram and
Facebook, where multiple presentations will be streamed through
Facebook Live.
About Monotype Imaging Holdings Inc.Monotype Imaging
Holdings Inc. provides the design assets, technology and expertise
that help create beautiful, authentic and impactful brands that
customers will engage with and value, wherever they experience the
brand, now and in the future. Further information is available at
www.monotype.com. Monotype’s headquarters are located at 600
Unicorn Park Drive, Woburn, Massachusetts, United States of
America, 01801. Follow Monotype on Twitter, Instagram and
LinkedIn.
Monotype is a trademark of Monotype Imaging Inc. registered in
the U.S. Patent and Trademark Office and may be registered in
certain jurisdictions. ©2018 Monotype Imaging Holdings
Inc. All rights reserved.
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Media Relations:MonotypeAndy Rodger,
781-782-9335andrew.rodger@monotype.com
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