Discover the hottest summer home and fashion
trends through Macy’s Presents The Edit, curated by Macy’s Fashion
Office
Continue to find your remarkable you in a new
campaign featuring breathtaking summer fashion
A new Instagram feed and an expanded Macy’s
Style Crew bring the best in fashion to social
Macy’s is partnering with the Y once again to
send deserving kids to summer camp
Summer is a vibrant season, rife with pool parties, barbeques,
beach outings, road trips, and rooftop shindigs as the warm weather
and brightness inspires all to get outside. Enjoy every moment in
high style with Macy’s (NYSE:M) assortment of fashion, accessories,
beauty, and home products that perfectly channel the adventurous,
gypset feel of the season and ensure your parties are the talk of
summer. Curated by Macy’s Fashion Office experts, these elements
can be explored in Macy’s Presents The Edit, where customers will
find a mix of ideas and inspiration. The excitement for warm
weather and exuberant dressing reverberates throughout Spotlight, a
new commercial which showcases women ditching their heavy winter
layers for bright, fun ensembles that take them to their varied
summer exploits in further pursuit of their remarkable selves. With
the relaunch of Macy’s Instagram feed, along with a fresh crop of
the retailer’s most fashion-savvy ambassadors added to the Macy’s
Style Crew, shoppers will find best-in-class fashion and lifestyle
inspiration on social this summer. The energy and fun of summer is
infectious, and Macy’s is again partnering with the Y to ensure
that as many kids as possible get to partake in an amazing summer
camp experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180514006469/en/
Channel the breezy yet adventurous gypset
feel of the season with the Trina Turk x I.N.C. and Mr. Turk x
I.N.C. collections created for Macy’s. $29.50-$129.50, available in
select Macy’s stores and on macys.com. (Photo: Business Wire)
“Summer means trips, adventures, fun times with friends, and
generally soaking up the sun and creating amazing memories,” said
Cassandra Jones, senior vice president of Macy’s Fashion. “We’ve
really tapped into the energy of summer and pulled together a
thrilling assortment of great finds across fashion, beauty and
home, from bright prints and patterns that hint at tropical and
tribal motifs along with sporty and utilitarian accents, to the
latest in beauty to unleash a summer glow, we’ve made sure our
customer is ready to conquer summer. In our TV spot, we showcase
the breezy effortlessness of dressing fabulously in the summer
months and with the launch of new content on Instagram and
expansion of Macy’s Style Crew, our fans and shoppers will be
inspired to follow along on social!”
Macy’s newest commercial, Spotlight, taps into the anticipation
and joy of summer, and brings to life the outstanding trends of the
season. The new spot, produced by Macy’s agency BBDO New York,
which runs through May 26, shows the power of summer changing
women’s wardrobes. The campaign focuses on the desire people
possess to get out into the sun once the warmer months of summer
arrive. Throughout the spot, women wearing winter clothes chase the
sun, and as they step into the light, their outfits transform into
Macy’s summer looks, all to the tune of Oogum Boogum Song by
Brenton Wood.
Macy’s also brings the radiance and freshness of summer through
dynamic storytelling on social. Beginning today, Macy’s Instagram
has a new look, featuring fresh, in-the-moment visuals created to
inspire and tell a fashion-forward story. Through a series of
street-style images and videos, the new look-and-feel of Macy’s
Instagram shows fans how to elevate their style and find their
remarkable selves. Male shoppers will also have a dedicated fashion
destination with the new @macysmen Instagram page launching in
tandem with the reset of @macys primary feed. Driving this message
even further is the expansion of Macy’s Style Crew, a group of
social-savvy Macy’s insiders who share their personal style picks
across digital platforms, including unique and eye-catching ways to
rock the latest trends in fashion, beauty and home. Launched in
fall 2017, ambassadors teamed up with filmmakers from online
creator network Tongal to produce fun, shoppable videos to share on
social media. Macy’s Style Crew now includes more than 300 fashion
and beauty-obsessed employee ambassadors, each showcasing their
individual sense of style and flair. Follow #macysstylecrew, @macys
and @macysmen on Instagram to get inspired.
Summer Fashion
This summer, tropical vibes and tribal sensations capture a
global print and color direction, with surf and sporty elements
strewn throughout for an eclectic aesthetic that hints at adventure
and travel. Exotic palm leaves and lush greens characterize
top-of-mind naturalistic prints, pushing forward a tropical vibe
that is met by surf-inspired pops of retro 70s graphics. Global
influence is shown in cross-cultural patterns derived from Africa,
Mexico and beyond, infused with neutral earth tones to create a new
type of boho chic. A fresh take on utility is woven into the
season’s style dialogue through d-rings, buckles, and cargo pockets
that update classic silhouettes. An artisanal twist on natural
materials is characterized by updates with fringe, metallic, and
open-knit weaving techniques; these elements, paired with draped
and lightly structured silhouettes, bolster the bohemian gypset
aesthetic and lifestyle. Accompanying these looks are eclectic and
earth-bound accessories that fuse together the calm strength of
materials like wood, metals, and natural fibers with the brilliance
and verve of colors and prints unique to global cultures. Wicker
bags, espadrilles, beaded earrings, bracelets, and necklaces, all
rendered in dazzling hues, make for one-of-a-kind statements to
finish off the perfect summer look.
Leading the charge for this summer’s gypset vibe is the
collaboration between I.N.C International Concepts and Trina Turk
and Mr. Turk—Trina Turk x I.N.C. and Mr. Turk x I.N.C., both
created for Macy’s. The capsule collections, comprised of both
clothing and accessories, were designed by Trina Turk and Jonathan
Skow of Mr. Turk, and developed by the I.N.C team. Original prints
and dynamic pops of color are paired with classic silhouettes,
combining effortless California dreaming with bold sophistication.
The collection embraces a mashup of worldly influences, combining
graphic black and white ikat and zebra with jolts of color that
enliven prints, striped borders, and touches of embellishment.
Available in select Macy’s stores and on macys.com beginning May
15, the collaboration incorporates men’s and women’s apparel and
swimwear, as well as women’s footwear and jewelry, reflecting a
casual yet elevated lifestyle.
Summer Beauty
Beating the heat will be a breeze with beauty must-haves
that offer protection, glow, and a bronze! For the beach or pool
party summer itinerary, Macy’s has a wide selection of CC creams
with SPF, like IT Cosmetics and Clinique, which pair well with a
waterproof mascara, like Lancôme’s Monsieur Big. To achieve that
iconic glow, Inglot X JLo, available exclusively at Macy’s in the
United States, offers the perfect solutions with products such as
The Highlight Illuminator or Boogie Down Bronzer, which give a
radiant sun-kissed finish no matter the time of year. And with a
daily dose of a broad spectrum sunscreen like Shiseido’s extensive
range of lotions and sprays, face, body, eye and lip protection
will be set. For a pampering session this summer or a quick
touch-up, Macy’s Beauty offers a variety of services to stun from
sunrise to sunset. Visit macys.com/beautyscene for more
information.
Summer Entertaining
For summer entertaining, Macy’s carries it all,
from grilling necessities to cocktail inspiration. Martha
Stewart's Fiesta Collection of pineapple serving bowls,
glasses, appetizer plates, and more give any outdoor place
setting a fun summer twist. A milkshake party will help keep
guests cool and refreshed and Macy's carries a wide range
of Kate Spade decorative bowls to ensure the toppings and
sundaes are served up in style. Backyard not summer-ready just
yet? Time to spruce up and give a new personality to outdoor spaces
– choose from hundreds of brands and outdoor dining and
seating collections created exclusively for Macy's to welcome
the summer shine.
Partnership with the Y
With the brightness and energy of the summer season, comes more
fun in the sun. For the second year in a row, Macy’s is partnering
with the Y to give kids a summer camp experience. From Tuesday, May
1 to Tuesday, May 22, Macy’s invites shoppers to round-up their
in-store purchase to the nearest dollar and donate the difference
(up to $.99) to support the Y’s camp scholarship program that sends
kids to local Y summer camps! The partnership with the Y is
part of Macy’s summer campaign, which features the latest fashion
for the season, new designer collaborations and in-store events,
including a summer fashion party in select Macy's locations.
More inspiration:
Need help navigating all the extraordinary offerings? In-store
customers can take advantage of MyStylist@Macy’s, the personal
shopping service that’s fun, fast, and free. Shoppers on the go can
download the free, best-in-class mobile app allowing them to
interact with The Edit, take a pic of their favorite items featured
in Macy’s advertising, then go directly to purchase that product on
their mobile device; or visit macys.com/theEdit to learn more about
the trends, get inspiration, and shop the curated assortments that
will make you shine this summer.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at approximately 650
locations in 44 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $52 million each year, plus
153,000 hours of volunteer service, to help make a difference in
the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180514006469/en/
Macy’s Media RelationsSilvia Osante,
646-429-5241silvia.osante@macys.comorBilly Dume,
646-429-7449billy.dume@macys.com
Macys (NYSE:M)
Historical Stock Chart
From Mar 2024 to Apr 2024
Macys (NYSE:M)
Historical Stock Chart
From Apr 2023 to Apr 2024