Macy’s Continues Focus on Enhancing Customer Experience with Acquisition of STORY
May 02 2018 - 8:00AM
Business Wire
STORY founder Rachel Shechtman named brand
experience officer
Macy’s, Inc. (NYSE: M) today announced that it has acquired
STORY, a concept store in New York City. Additionally, Rachel
Shechtman, STORY’s founder and chief executive officer, will join
Macy’s, Inc. as brand experience officer, founder of STORY,
reporting directly to Hal Lawton, president of Macy’s. In her role,
Shechtman will focus on ways to enhance the in-store customer
experience with the Macy’s brand and STORY will have the
opportunity to come to life in a new format.
STORY is a cohesive storytelling retail model that takes the
point of view of a magazine, changes like a gallery, and sells
things like a store. Every four to eight weeks, the space reinvents
itself – from the design of the store to the merchandise – with the
goal of highlighting a new theme. STORY has a heightened focus on
experience, engagement and collaboration/brand partnerships.
“Rachel is a unique and innovative voice in retail, and we are
thrilled to have the STORY team join the Macy’s family. Bringing
Rachel’s perspective to the table will help create more enriched
and engaging in-store experiences and brand activations,” said Jeff
Gennette, chief executive officer and chairman of Macy’s, Inc. “We
are committed to growth in 2018, and this is one important step
along the way.”
“It’s exciting to have a national stage to leverage STORY’s
learnings and relationships to create impact at scale. I’m
energized by the opportunity to further build new customer
experiences across the Macy’s portfolio, while also continuing to
pursue new business models and brand partnerships,” added
Shechtman.
STORY will operate as usual, continuing to rotate new themes at
its Chelsea location in New York City, while Rachel assumes her
role at Macy’s, Inc. In addition, STORY’s chief operating officer,
Jenny Shechtman, will assume the role of vice president, operations
at STORY under Macy’s, Inc.’s ownership.
About Rachel Shechtman
Rachel Shechtman has more than 10 years of entrepreneurial and
brand consulting experience. In 2003 she founded Cube Ventures, a
retail and marketing consultancy whose clients included: Lincoln,
TOMS, Kraft Foods, CFDA, GILT, GAP, and AOL. Rachel launched STORY
in December 2011 and remains chief executive officer. In 2016
Rachel was named to the Board of Directors of the National Retail
Federation, in 2017 the AAF induced Rachel into its Advertising
Hall of Achievement, and in 2018 Rachel was named a Henry Crown
fellow by the Aspen Institute.
About Macy’s, Inc.
Macy’s, Inc. is one of the nation’s premier retailers. With
fiscal 2017 sales of $24.837 billion and approximately 130,000
employees, the company operates more than 690 department stores
under the nameplates Macy’s and Bloomingdale’s, and approximately
160 specialty stores that include Bloomingdale’s The Outlet,
Bluemercury and Macy’s Backstage. Macy’s, Inc. operates stores in
44 states, the District of Columbia, Guam and Puerto Rico, as well
as macys.com, bloomingdales.com and bluemercury.com. Bloomingdale’s
stores in Dubai and Kuwait are operated by Al Tayer Group LLC under
license agreements. Macy’s, Inc. has corporate offices in
Cincinnati, Ohio, and New York, New York.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180502005775/en/
Macy’s, Inc.Media – Blair Fasbender Rosenberg,
646-429-6032media@macys.comorInvestors – Monica Koehler,
513-579-7780investors@macys.com
Macys (NYSE:M)
Historical Stock Chart
From Mar 2024 to Apr 2024
Macys (NYSE:M)
Historical Stock Chart
From Apr 2023 to Apr 2024