FedEx Office Survey Reveals Enduring Preference for Printed Materials in Today’s Increasingly Digital Environment
April 26 2018 - 11:00AM
Business Wire
Professional Printing Services Consistently
Used and Favored Among Consumers – Including Millennials, Small
Business Owners
- Nine in 10 consumers agreed there will
always be a need for printed materials
- Nearly half of millennial respondents
reported having something professionally printed at least once a
month
- Four out of five small business owners
say professional printing services help their businesses stand out
from the competition
A new survey released today by FedEx Office, a leading provider
of convenient, state-of-the-art printing, packing and shipping
services and a subsidiary of FedEx Corp. (NYSE: FDX) shows that
consumers and small business owners find comfort and prefer
tangible, printed materials, despite an increasingly digital and
on-demand society.
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More than nine in 10 consumers agreed there will always be a
need for printed materials, with almost half (49 percent) of those
surveyed saying a world without paper would make them feel stressed
or annoyed.
In the survey, FedEx Office explored the opinions of consumers
and small business owners to learn more about their preferences and
purchasing habits regarding professional printing services. Among
the key findings:
- 70 percent of respondents reported
having items professionally printed the same amount or more than in
the previous year.
- This is particularly true for
millennials – a segment of consumers that makes purchasing
decisions via social media and who are more comfortable and savvy
in the digital world than other generations.
- Despite the familiarity with digital,
nearly half of millennial respondents (ages 18-34) reported having
something professionally printed at least once a month.
- Nine in 10 of consumers and small
business owners agreed that they “like to have the option to have
printed materials” and preferred reading materials on paper – most
notably official documents and contracts – versus on a digital
screen.
Survey participants who were small business owners said that
having materials printed professionally reflects positively on
their business, and consumers agreed:
- 85 percent of consumers said they are
more likely to shop with a small business that has
custom/professionally printed materials, such as business cards,
signs, flyers or banners.
- Four out of five small business owners
said that professional printing services can help their businesses
stand out from the competition.
- Nine in 10 consumers agreed that the
quality of printed materials is an indication of the quality of
service provided by a business.
“In an increasingly digital world, where tablets, computers,
phones and TVs are our main sources for consuming and engaging with
information, FedEx Office recognizes the importance of print, from
helping business owners succeed to assisting students in reaching
their project goals, and everything in between,” said Brian
Philips, president and chief executive officer of FedEx Office.
“Along with the continued use of printing services, individuals
polled in this survey said price, convenience, and customer service
are most important to them when deciding where to print. FedEx
Office excels in these target areas to not only meet, but exceed in
meeting the needs of our customers,” Philips says.
Digital printing, professional finishing, document creation,
signs and banners, direct mail, copying and corporate print
solutions, along with full-scale shipping and packing services are
all available through the national FedEx Office retail network.
About FedEx Office
FedEx Office operates approximately 1,900 company-owned stores
and locations in the U.S., providing convenient access to printing
and shipping expertise with reliable service. The company’s network
features retail stores, centralized production centers, corporate
print centers, hotel and convention center operations, as well as
FedEx OnCampus print centers. Services include digital printing,
professional finishing, document creation, direct mail, signs and
graphics, copying, computer rental, free Wi-Fi and corporate print
solutions. In addition, the company offers FedEx Express® and FedEx
Ground® shipping, Hold at FedEx Location, FedEx SameDay City and
packing services backed by the FedEx® Packing Pledge. For more
information, please visit fedex.com/office.
The online survey was conducted Feb. 15-21 by polling firm PSB
and included 800 participants who were a nationally representative
sample of national U.S. general population consumers. The survey
has a margin of error of plus or minus 3.46 percent.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180426005544/en/
FedEx OfficeAmanda Taylor,
469-980-3254amanda.taylor@fedex.com
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