Fortune 500 Companies in Nine Different Industries Benefit
from the Proprietary, AI-Driven Technology
MONTREAL and NEW
BRUNSWICK, N.J., April 26, 2018 /CNW/
-- Engagement Labs (TSX VENTURE: EL) (OTCQB: ELBSF)
successfully launched its TotalSocial® data and analytics platform
in the Fall 2016. Over the last 18 months, the platform has
exceeded expectations achieving more than CAD $7.3 million in contracts with a diverse group of
Fortune 500 companies and brands, proving the broad appeal of
TotalSocial. Clients have been signed across nine
verticals, including beauty, dining, financial services, health and
nutrition, media, retail, telecom, software and sports.
"I am very encouraged by the fact that industry leading brands
are gaining a marketing and analytics advantage by utilizing our
TotalSocial platform," says Ed
Keller, CEO of Engagement Labs. "Further, the range of
verticals is an indication of the wide appeal of TotalSocial,
providing the opportunity to grow within sectors where the Company
already has clients, as well as through new verticals that continue
to open up."
The first TotalSocial client, a major global beauty brand,
signed a new 2018 contract valued at USD $700,000 (CAD $875,000), the biggest contract since Engagement
Labs launched TotalSocial. Engagement Labs works with the client to
provide continuous scoring and diagnostics for marketing and social
media campaigns in 10 markets around the world including in
Europe, Latin America and Asia.
In addition to securing new clients, the Company is pursuing a
growth strategy offering upsell opportunities to existing clients.
The strategy proved successful in Q1 of 2018 with several contract
expansions
"Retaining and growing our client base is a main focus for
2018," says Steven Brown, President
and Chief Revenue Officer of Engagement Labs, who's hiring in
December 2017 is a key element in the
company's investment in growth. "As one example, we recently
announced that a major telecom client made a long-term commitment
in 2018 and increased its annual spending with us by 100
percent. Having experienced the value we bring and uncovering
the predictive nature of our data, they expanded their relationship
with us to include a second major national brand."
TotalSocial is the only platform that combines online data about
brand conversations that take place via social media, with offline
conversation data. The platform has a proprietary 10-year database
of offline conversation built by Engagement Labs, the only such
source of offline data about brands. These data sets feed the
company's predictive analytics engine, which uses proprietary
algorithms and Artificial Intelligence/machine learning to forecast
future sales and provide marketers with better insights, improved
marketing ROI and increased sales.
The TotalSocial platform has been considerably enhanced since
its initial launch and in January of this year the Company
announced the release of TotalSocial version 3.0, which
incorporates artificial intelligence (AI) and a machine learning
engine designed to accelerate the identification of opportunities
and strategies for marketers who seek to increase effectiveness and
drive sales through social media and offline conversations.
Proprietary algorithms, powered by this AI and machine learning
capability rapidly build hundreds of predictive models using more
than 100 variables in millions of possible combinations to identify
the factors that predict sales and other key performance indicators
for brands.
Not only has the marketing community validated the importance of
TotalSocial, so have major players in the political community.
Hillary Clinton, in her 2017
best-selling book, "What Happened," cited TotalSocial analytics in
explaining her election loss, writing, "Researchers who track what
consumers are talking about, essentially a word of mouth index,
found a 'sudden change,' with a 17-point drop in net sentiment for
me, and an 11-point rise for Trump. According to Brad Fay of Engagement Labs, which applies
well-established consumer research techniques to study
elections….'"
"I am quite pleased with our progress since the launch of
TotalSocial, and these are just a few of the accomplishments and
milestones achieved," said Ed
Keller, CEO of Engagement Labs. "We look forward to
keeping our investors updated with continued progress and success
during 2018 and beyond."
About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an
industry-leading data and analytics firm that focuses on the entire
social ecosystem and its impact on businesses. Engagement Labs'
TotalSocial platform provides brands with unique online (social
media) and offline (word of mouth) insights, and predictive
analytics achieved through machine learning, to reveal the
social metrics and insights that will increase marketing ROI and
top line revenue. TotalSocial, which tracks 500 brands, is the
only platform that provides marketers with proprietary brand data,
industry and competitive intelligence and in-depth analysis of what
drives performance and how to improve, while tracking KPI's and
goals.
To learn more
visit www.engagementlabs.com / www.totalsocial.com.
Disclaimer in regard to Forward-looking Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, Engagement
Labs does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207
Ed Keller, CEO
Engagement Labs
ed.keller@engagementlabs.com
732-846-6800
SOURCE Engagement Labs