REDMOND, Wash., and
SAN JOSE, Calif., April 25, 2018 /PRNewswire/ -- Microsoft
Corp. (Nasdaq: MSFT) and Adobe (Nasdaq: ADBE) on
Wednesday announced an agreement with 24 Hour Fitness, one of the
nation's largest privately owned and operated fitness chains, to
deploy Microsoft Dynamics 365 and Adobe Experience Cloud across its
network of more than 420 clubs nationwide. This will enable 24 Hour
Fitness to dramatically enhance its ability to offer more
personalized and unified digital experiences for members throughout
every touch point in their fitness journey. With technology
integrations across Microsoft business applications and Adobe
Experience Cloud, 24 Hour Fitness is investing in a combined cloud
platform to engage its members and prospects with highly
personalized experiences.
"We have an opportunity to establish a new bar across the
industry by delivering personalized digital interactions to our
members that are available 24 hours a day, at home, on the road or
in the gym," said Frank Napolitano,
president, 24 Hour Fitness. "It's not an easy feat to achieve this
with nearly 4 million members. Adobe is empowering us to create
mass consumer personalization that scales, all utilizing the
Microsoft Dynamics 365 platform. In doing so, we are better
positioned to serve our members the workouts and health and fitness
guidance they truly want and need."
24 Hour Fitness is undertaking a journey to digitally transform
its operations by combining functional departments to provide a
single view of members and guests, messaging, and performance.
Integrated cloud solutions from Adobe and Microsoft will help 24
Hour Fitness with scale, security and outreach along with AI and
machine learnings to streamline its business and connect more
deliberately to its members.
"Adobe and Microsoft are at the center of how we bring in
relevant data, draw intelligent insights, and then how we act upon
those insights across all our channels holistically," said
Tom Lapcevic, executive vice
president and chief marketing officer, 24 Hour Fitness. "Our
mission is to help people improve their lives every day through
fitness, both inside and outside our clubs. So, whether it be email
communications with a member, a mobile push notification or an SMS
communication, we make sure that all our channels are in sync with
what the needs of that individual are. It's about giving every one
of our members and guests a better and more personalized experience
— and ultimately the results they desire."
24 Hour Fitness already leverages Adobe Campaign for email, SMS
and mobile push messaging, and Adobe Target for personalization
across channels. Integration with Microsoft Dynamics 365 for Sales
will enable 24 Hour Fitness to leverage sales data for member and
guest insights, providing a single view of the customer that can be
used to personalize experiences. For example, 24 Hour Fitness
can customize offers, such as personal training recommendations
based on loyalty, interests and geography. In addition, the 24 Hour
Fitness 24GO custom coaching platform, powered by Adobe Experience
Manager for content management and delivery, combined with
Microsoft Dynamics 365 provides custom workouts, at-home
programming, progress and goal tracking, and class schedules — all
within a single dashboard. As well, the monthly digital magazine
24Life offers experts to help you think, eat, move and recover
better.
"24 Hour Fitness is at the forefront of delivering
exceptional personalized customer experiences across new customer
acquisition all the way through delivering ongoing member
services," said Alysa Taylor,
general manager, Microsoft Business Applications & Industry
Group. "Together with Adobe, we're dedicated to empowering digital
transformation with 24 Hour Fitness and are proud to join them in
their efforts to develop amazing experiences that can revolutionize
their industry and further engage their members."
"Delivering personalization at scale is the holy grail when it
comes to how fitness companies engage with members," said
Dave Welch, vice president,
Microsoft Solutions, Adobe. "24 Hour Fitness is able to achieve
precisely this by harnessing the unique advantages of Adobe and
Microsoft's joint solutions. This can be a game-changer that truly
transforms the member experience."
At Adobe Summit 2018 last month, Microsoft and Adobe outlined
new native technology integrations between Adobe Experience Manager
and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and
Adobe Analytics and Microsoft Power BI. The companies together
serve more than 60 global brands today, empowering enterprises to
compile customer insights, creating a single view of the customer
that can be used to personalize experiences across marketing
touchpoints. More information on these joint solutions can be found
here.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
View original content with
multimedia:http://www.prnewswire.com/news-releases/microsoft-dynamics-365-and-adobe-experience-cloud-selected-by-24-hour-fitness-to-transform-customer-engagement-300636154.html
SOURCE Microsoft Corp.