Celent's annual award program recognizes
financial institutions as 'model banks' for their outstanding
technology initiatives
TORONTO, April 25, 2018 /CNW/ - Two of RBC's major digital
initiatives have been acknowledged with Model Bank Awards from
Celent, a global financial services research and advisory firm.
NOMI Insights and NOMI Find & Save won in the Personal
Financial Experience category, and RBC's digital employee
activation strategy won in the Employee Productivity category.
Celent's annual Model Bank Awards recognize the best practices
of technology usage in different areas critical to success in
banking. Nominations are submitted by financial institutions and
undergo a rigorous evaluation process by Celent analysts. Celent
judges submissions on three core criteria: demonstrable business
benefits of live initiatives; the degree of innovation relative to
the industry; and the technology or implementation excellence.
"We're honoured to receive this dual recognition from Celent.
Our clients are adopting mobile at an incredible rate, and now
engage with us more through the RBC Mobile App than any other
channel. Initiatives like NOMI and our digital employee activation
strategy are helping us deliver the seamless and delightfully
simple digital experience our clients want," said Peter Tilton, Senior Vice-President, Digital at
RBC. "I'd like to sincerely thank our teams for their ongoing
commitment to ensuring our digital products and services continue
to deliver these exceptional experiences to our clients."
RBC was the first bank in North
America and among a handful globally, to launch a mass-scale
artificial intelligence (AI) based digital service that offers
insights about a client's financials (NOMI Insights) and a fully
automated savings solution (NOMI Find & Save) that uses
predictive technology to identify money in a client's cash flow
that can be automatically saved.
The NOMI digital money management platform delivers AI-generated
financial insights to 3.4 million RBC Mobile clients, making the
RBC Mobile app the most used money management platform in
Canada. To date, RBC clients have
engaged with 126 million financial insights, and clients using NOMI
Find & Save are saving two times more regularly than clients
with traditional do-it-yourself savings products. NOMI Insights and
NOMI Find & Save are built on the Engage and ACT AI-powered
applications from Personetics.
RBC's digital employee activation strategy was launched in 2015
to help improve client-facing employee knowledge of our digital
services. The three-part strategy included an agile approach to
accelerate the development of digital capabilities, a gamified
learning platform to improve employee knowledge of RBC's digital
services, and a network of volunteer Digital Navigators to provide
a human touch to digital advocacy. As part of this strategy, RBC
engaged Horizn to build three platforms: RBC Digital Learn, RBC
Digital Demo and RBC Demo. These gamification platforms provided
the infrastructure to support quick and engaging employee training.
RBC's Digital Learn and Digital Navigators both supported the
successful launch of NOMI Insights and NOMI Find & Save.
RBC and digital innovation
RBC continues to evolve into a digitally-enabled relationship bank
by re-imagining how we serve our clients through a blend of online
and mobile channels, branches and expert advisors, depending on the
needs of the clients and markets we serve.
We're using digital to better understand our clients and
completely rethinking how we can deliver services, products and
advice that meet their day-to-day needs. This focus on digitization
will ultimately help us realize our vision to be among the world's
most trusted and successful financial institutions.
Innovations such as NOMI are provided to clients through our RBC
Mobile app, which was awarded the Highest in Customer Satisfaction
Among Canadian Mobile Banking Apps by the J.D. Power inaugural
2017 Canadian Banking Mobile App Satisfaction Study. RBC has
seen an increase of more than 30 per cent in active mobile users
over the past year, a clear indication that more Canadians are
using the RBC Mobile app to bank whenever and wherever they want.
In Q1 2018, our clients officially made mobile banking their
primary digital channel for financial transactions.
The RBC Mobile app is available for free download from the App
Store on iPhone, iPad or at www.AppStore.com, and Google Play on
Android devices, or at play.google.com. For more information about
the RBC Mobile app, please visit www.rbcroyalbank.com/mobile.
About RBC
Royal Bank of Canada is a global
financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 81,000+ employees who bring our vision, values and strategy to
life so we can help our clients thrive and communities prosper. As
Canada's biggest bank, and one of
the largest in the world based on market capitalization, we have a
diversified business model with a focus on innovation and providing
exceptional experiences to our 16 million clients in Canada, the U.S. and 34 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at
http://www.rbc.com/community-sustainability/.
SOURCE RBC Royal Bank