American Apparel® expands into international markets via online store
April 24 2018 - 12:14PM
Gildan Activewear SRL is announcing the international expansion of
American Apparel® via its online store. Hot on the heels of
American Apparel®’s successful U.S. relaunch, the iconic fashion
basics brand will now be available in more than 200 countries.
American Apparel® is back with classic, timeless fashion styles
and a new approach that is more focused on body positivity,
inclusiveness and diversity than ever before. The new collections,
available on www.americanapparel.com, feature traditional
American Apparel® quality and style and are now available across a
more inclusive range of sizes and fits. Loyal brand fans can look
forward to all-time favorite styles, including the classic range of
T-Shirts in a rainbow of sun-soaked colorways, iconic Disco Pants,
High-Waist Jeans, Bodysuits, Metallic Leggings, Unisex Hoodies and
Fisherman Pullovers.
To support the expansion, the marketing team will be rolling out
a launch campaign across various digital platforms and on
billboards in selected markets. The authentic DNA of the
brand resonates with the “Back to Basics” launch
campaign that features real people who represent a diversity of
body types, ages and ethnicities, all sharing the same playful,
confident and honest spirit that brand fans have always loved.
American Apparel®, an iconic Los Angeles fashion basics brand
established in 1989, is known for ethically made styles that are
timeless, fun and colorful. Gildan Activewear SRL
acquired the American Apparel® brand in February of 2017. As
part of Gildan’s family of brands, American Apparel® now has
access to one of the world’s largest and most responsible
manufacturing network. Under Gildan’s ownership, American Apparel®
is now able to offer the same great styles at more affordable
prices, reinforcing the brand’s promise of quality products and
commitment to being ethically-made and sweatshop free.
About GildanGildan is a leading manufacturer of
everyday basic apparel which markets its products in North America,
Europe, Asia-Pacific and Latin America, under a diversified
portfolio of Company-owned brands, including Gildan®, American
Apparel®, Comfort Colors®, Gildan® Hammer™, Gold Toe®, Anvil®,
Alstyle®, Secret®, Silks®, Kushyfoot®, Secret Silky®, Therapy
Plus™, Peds® and MediPeds®, and under the Under Armour® brand
through a sock licensing agreement providing exclusive distribution
rights in the United States and Canada. Our product offering
includes activewear, underwear, socks, hosiery and legwear products
sold to a broad range of customers, including wholesale
distributors, screenprinters or embellishers, as well as to
retailers that sell to consumers through their physical stores
and/or e-commerce platforms. In addition, we sell directly to
consumers through our own direct-to-consumer platforms.
Gildan owns and operates vertically-integrated, large-scale
manufacturing facilities which are primarily located in Central
America, the Caribbean Basin, North America, and Bangladesh. With
over 50,000 employees worldwide Gildan operates with a strong
commitment to industry-leading labour and environmental practices
throughout its supply chain in accordance with its comprehensive
Genuine Responsibility™ program embedded in the Company's long-term
business strategy. More information about the Company and its
corporate citizenship practices and initiatives can be found at
www.gildancorp.com and www.genuinegildan.com,
respectively.
Investor inquiries:Sophie
ArgiriouVice-President, Investor Communications(514)
343-8815sargiriou@gildan.com
Media inquiries:Garry BellVice-President,
Corporate Communications and
Marketing514-744-8600gbell@gildan.com
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