MOORESVILLE, N.C., April 24, 2018 /PRNewswire/ -- To further
enhance the customer experience, Lowe's Companies, Inc. (NYSE: LOW)
and GE (NYSE: GE) announced today an expanded partnership to help
customers easily find the right light bulb for their home while
also saving energy and money.
As a part of this expanded partnership, Lowe's will become the
only nationwide home center to offer industry-leading GE light
bulbs. Additionally, GE Lighting will become the only nationwide
supplier to Lowe's U.S. consumer retail outlets for light bulbs,
including GE's popular, proprietary light bulb line, reveal®.
"GE is trusted by both do-it-yourselfers and professional
customers for producing some of the most energy efficient and
longest-lasting light bulbs in the industry," said Ann Haines, Lowe's merchandising vice president
for lighting. "We are thrilled to expand our partnership and make
purchasing a light bulb easier than ever before."
The new light bulb aisle at Lowe's simplifies the customer
selection process by clearly showcasing a wide range of options at
various price points so customers can quickly compare and choose a
bulb that best meets their needs. GE's packaging will also be color
coordinated to reflect color temperatures – warm yellow for soft
white and cooler blue for daylight.
The new light bulb offering includes an expanded assortment of
energy-efficient options, with more than half of the selection
dedicated to LED solutions. A focal point of the LED category is
GE's best light—reveal® HD+ LED light bulbs, which not only help
reduce monthly energy costs, but they also filter out dull, yellow
light while simultaneously bringing out colors and patterns that
pop.
"For years reveal has been a favorite with consumers, and we've
continued to expand this offering, including adding many more LED
options," said Daraius Patell, GE
Lighting's North America consumer
leader. "Having reveal in the Lowe's lighting assortment adds to
the depth of quality lighting options available to shoppers,
allowing them to bring the best features of their homes to light
and save energy at the same time."
GE Lighting's reveal HD+ LED bulbs are backed by a Lowe's Love
Your Light Guarantee where customers can return in-store or online
purchases of them within 90 days for a full refund if they are not
completely satisfied.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a
FORTUNE® 50 home improvement company serving more than
18 million customers a week in the United
States, Canada and Mexico. With fiscal year 2017
sales of $68.6 billion, Lowe's and its related businesses
operate or service more than 2,390 home improvement and hardware
stores and employ over 310,000 people. Founded in 1946 and based
in Mooresville, N.C., Lowe's supports the communities it
serves through programs that focus on K-12 public education and
community improvement projects. For more information,
visit Lowes.com.
About GE
GE (NYSE: GE) is the world's Digital Industrial Company,
transforming industry with software-defined machines and solutions
that are connected, responsive and predictive. GE is organized
around a global exchange of knowledge, the "GE Store," through
which each business shares and accesses the same technology,
markets, structure and intellect. Each invention further fuels
innovation and application across our industrial sectors. With
people, services, technology and scale, GE delivers better outcomes
for customers by speaking the language of
industry. www.ge.com
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SOURCE Lowe's Companies, Inc.