Noovie ARcade Interactive Augmented Reality Games Coming To A Big Screen Near You
April 24 2018 - 8:00AM
Business Wire
Game On! Movie Audiences Can Use Their
Mobile Phones to Play AR Games During the Noovie Pre-Show in
Theaters Nationwide Beginning This Friday
Hold on to your popcorn, because your movie experience just got
a whole lot better! Beginning this Friday, April 27, movie
audiences nationwide can play big screen interactive augmented
reality (AR) games on their mobile phones by using Noovie ARcade,
the revolutionary new companion app for the Noovie pre-show.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180424005672/en/
Noovie ARcade is available free in the iTunes
and Google Play stores from National CineMedia (NCM),
America’s Movie Network. The first of its kind, Noovie ARcade gives
movie fans the chance to enjoy a gaming experience like no other
while waiting for their feature film to start on over 20,800 movie
screens in over 1,650 top theaters nationwide, including AMC,
Cinemark, Regal Entertainment Group, and 50 other regional and
local exhibitors.
To play, audiences only need to download the app and arrive at
their local Noovie theater early to catch
the Noovie pre-show, which will prompt viewers to open
the app and aim their phones at the big screen when it’s time to
play. Then, through their mobile phone, the movie theater will
transform into a larger-than-life game setting! After the game,
audiences can check the leaderboard to see how they rank and share
their score with friends.
The Noovie ARcade app will feature a variety of game
formats, including shooting, catching, and tossing games. New games
will be continuously rolled out starting this summer.
Noovie ARcade Launch Games Include:
- Cinevaders – A galactic worm
hole opens up and aliens pour out to invade the theater. It’s up to
the player to use powerful lasers to protect the theater from
certain destruction.
- Emoji Escape – The emojis in
your phone have escaped and are wreaking havoc in the theater
lobby. Catch them all before they run off with all your favorite
concessions.
“When we launched our new Noovie pre-show last
year, our goal was to enhance the moviegoing experience and give
audiences a reason to arrive early to discover what’s next in
entertainment,” said Andy England, CEO of National CineMedia (NCM).
“Gaming is a favorite activity of movie fans, so we wanted to give
them a fun and unique way to interact with Noovie on the big screen
through mobile augmented reality while they are waiting for their
movie to start.” He added, “But, of course, Noovie will still
remind people to silence their cell phones and put them away before
the feature presentation!”
“Augmented reality unlocks immersive gaming experiences that are
super fun and easy to play, and keep people coming back for more.
Our mobile phones are the ultimate game controller and the movie
theater auditorium is the ultimate gaming environment,” said
Lawrence Snapp, NCM’s Chief Digital Officer & SVP, Corporate
Development.
Noovie ARcade game play premiered this week in Las Vegas to an
audience of A-lister talent and movie insiders at CinemaCon, the
largest and most important gathering for the worldwide motion
picture theater industry.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector
between brands and movie audiences. According to Nielsen, more than
700 million moviegoers annually attend theaters that are currently
under contract to present NCM’s Noovie pre-show in 50 leading
national and regional theater circuits including AMC Entertainment
Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal
Entertainment Group. NCM’s cinema advertising network offers broad
reach and unparalleled audience engagement with over 20,800 screens
in over 1,650 theaters in 187 Designated Market Areas® (all of the
top 50). NCM Digital goes beyond the big screen, extending
in-theater campaigns into online and mobile marketing programs to
reach entertainment audiences. National CineMedia, Inc.
(NASDAQ:NCMI) owns a 48.6% interest in, and is the managing member
of, National CineMedia, LLC. For more information about National
CineMedia, visit www.ncm.com.
For more information about Noovie ARcade, and to test the game
play, visit www.Noovie.com.
This press release contains various forward-looking statements
that reflect management’s current expectations or beliefs regarding
future events, including statements about the timing of the Noovie
ARcade launch and movie audience reception. Investors are cautioned
that reliance on these forward-looking statements involves risks
and uncertainties. Although the Company believes that the
assumptions used in the forward-looking statements are reasonable,
any of these assumptions could prove to be inaccurate and, as a
result, actual results could differ materially from those expressed
or implied in the forward-looking statements. The factors that
could cause actual results to differ materially from those
expressed or implied in the forward-looking statements are, among
others, hardware and software technology issues with the testing
and implementation of this service and audience acceptance of the
app and Noovie ARcade experience.
Noovie ARcade images and video for press use can be
downloaded
at http://press.ncm.com/images-logos.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180424005672/en/
National CineMedia (NCM)Amy Jane
Finnerty212-931-8117917-647-6760 cellamy.finnerty@ncm.comorBerk
Communications for NCMncm@berkcommunications.com
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