Twilio Announces Support For LINE, Enabling Developers to Use One Platform to Reach Customers on Virtually Any Channel
April 24 2018 - 6:45AM
Millions of developers can now reach customers on
one of the most widely used messaging apps in Japan, Taiwan,
Thailand and Indonesia
Twilio (NYSE:TWLO), the leading cloud communications platform,
today announced support for LINE within Twilio, making it possible
for global developers to use one platform to reach customers on
virtually any messaging channel. With the addition of LINE to
Twilio Channels, developers and businesses can leverage one of the
most popular messaging channels in Japan, Taiwan, Thailand and
Indonesia to better serve customers in these regions. In addition
to messaging, LINE provides content rich communications including
native support for sharing images, audio and video files and
interactive content types like menus, surveys and suggested
responses. By using the Twilio platform to integrate LINE into
their applications, developers have a uniform interface to take
advantage of these rich capabilities and enhance the customer
experience. LINE is the most recent messaging channel to be
supported by the Twilio platform in addition to SMS, MMS, RCS,
Facebook Messenger and more. To learn more, visit the Twilio blog.
The number of communication channels available to consumers
continues to proliferate which creates a challenge for companies
who are looking to deliver an excellent customer experience to
these consumers on their preferred channels. Rather than wrestling
with variations in APIs, capabilities and tooling across various
channels, Twilio’s platform provides one API that supports
virtually every messaging channel, giving developers the ability to
integrate new channels in minutes.
LINE is also integrated into Twilio Studio, a drag and drop
visual application builder, so that anyone who manages the customer
experience can integrate LINE into their applications. In addition,
Twilio Flex, the first fully programmable contact center platform,
now supports LINE so that customer service representatives can send
and receive messages via LINE using the same interface they use for
SMS, voice, email and other inquiries.
“The most successful organizations realize that delivering a
seamless, elegant experience for customers on their preferred
channels is a way to differentiate,” said Patrick Malatack, Vice
President and General Manager of Messaging at Twilio. “When
developers use Twilio to build these experiences - they trust that
they will be able to use one API, now and in the future, to support
the communication channels their customers want to use. We are
thrilled to add support for LINE to the Twilio platform and can’t
wait to see what our customers build.”
In exclusive partnership with Twilio, KDDI Web Communications
provides the underlying carrier connectivity powering the Twilio
API for customers across Japan. LINE is available now in public
beta through Twilio Channels.
About Twilio More than 2 million developers
around the world have used Twilio to unlock the magic of
communications to improve any human experience. Twilio has
democratized communications channels like voice, text, chat, and
video by virtualizing the world’s telecommunications infrastructure
through APIs that are simple enough for any developer to use, yet
robust enough to power the world’s most demanding applications. By
making communications a part of every software developer's toolkit,
Twilio is enabling innovators across every industry — from emerging
leaders to the world’s largest organizations — to reinvent how
companies engage with their customers.
Source: Twilio Inc.
Contact:Twilio Presspress@twilio.com
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