Momofuku Debuts New Flavors of Ssäm Sauce Nationwide
April 18 2018 - 9:00AM
Business Wire
Ssäm Sauce is now available in three flavors
throughout the US: Original, Smoky, and Spicy
Momofuku, the restaurant group founded by chef David Chang,
announces that Ssäm Sauce will be available nationwide for the
first time.
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Momofuku Debuts New Flavors of Ssäm
Sauce Nationwide (Photo: Business Wire)
Variations of Ssäm Sauce have been a staple in the pantry of
Momofuku kitchens since the opening of Momofuku Noodle Bar in 2004.
The original Ssäm Sauce combines gochujang, a traditional,
umami-rich Korean chili paste, with miso, sake, soy sauce, and rice
vinegar. The spiciness of the Korean chilies is balanced for a
subtle heat that adds a tangy and complex flavor to
anything—noodles, burgers, pizza, fries, sandwiches and everything
in between.
Starting today, Original Ssäm Sauce will be available alongside
two new versatile flavors, Smoky and Spicy, on Amazon.com. In the
new Smoky flavor, BBQ meets Korean chilies in a tangy sauce that is
the perfect balance of spicy, smoky, and sweet. The new Spicy
flavor takes the heat up a notch and adds a kick to everything from
fried chicken to tacos to egg sandwiches.
“The flavors of Ssäm Sauce are part of Momofuku’s DNA. It’s
something that we’ve served in the restaurants for 14 years, and
it’s crazy to me that it will now be available across the US,” said
David Chang, Chef and Founder of Momofuku. “I seriously put Ssäm
Sauce on everything so we’re really excited to see how people use
it at home, especially now that we have the Spicy and Smoky flavors
too.”
Momofuku partnered with Springboard, a new platform from Kraft
Heinz dedicated to accelerating the growth of disruptive brands
within the food and beverage space, to bring Ssäm Sauce to retail
nationwide. Momofuku’s Culinary Lab collaborated closely with
Springboard to scale up the original Ssäm Sauce recipe for national
distribution and to develop the new Smoky and Spicy flavors. This
project is Springboard’s first partnership and foray into the
specialty culinary world since launching in March 2018.
“David Chang’s culinary influence is stronger than ever, and we
couldn’t be more excited to partner with him,” said Sergio
Eleuterio, General Manager, Springboard Brands. “Korean sauces and
flavors have become more and more infused in American cooking, and
we are so excited to take a long-time staple in Momofuku’s pantry
and introduce this as a staple in home kitchens across the
country.”
All three flavors of Momofuku Ssäm Sauce will be available at
Amazon.com beginning April 18th. Consumers are encouraged to share
Ssäm Sauce on their favorite foods on social media by using
#goodoneverything. For more information visit www.momofuku.com.
About Momofuku
Momofuku was founded by chef David Chang in 2004 with the
opening of Momofuku Noodle Bar in New York City. Credited with “the
rise of contemporary Asian-American cuisine” by the New York Times
and named the “most important restaurant in America” by Bon Appétit
magazine, Momofuku has opened restaurants in the United States,
Australia, and Canada. The restaurants have gained worldwide
recognition for their innovative take on cuisine, while supporting
sustainable and responsible farmers and food purveyors. Momofuku Ko
has two Michelin stars, which it has retained for nine years and is
featured on the S.Pellegrino World's Best Restaurants list.
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ALISON BROD MARKETING + COMMUNICATIONSAdrianna Lauricella,
212-230-1800adrianna@alisonbrodmc.comorThe Kraft Heinz CompanyLynne
Galia, 847-646-4396Lynne.galia@kraftheinzcompany.com
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