LOS ANGELES, April 16, 2018 /PRNewswire/ -- When Marvel
Studios' highly anticipated AVENGERS: INFINITY WAR opens on
April 27th, fans will be able to
broaden their experience and connection with all-new, exclusive
augmented reality (AR) content in the first-ever Moviebill,
available nationwide only at Regal Cinemas.
A collectible magazine hand-delivered directly to Regal
moviegoers at the box-office or ticket entryway, Moviebill recalls
the programs of yesteryear, contemporized in a way that has never
been seen by audiences through an innovative AR experience that
enhances the moviegoing experience and brings fans closer than ever
to their favorite films.
The Regal mobile app will be the first to host Moviebill's
proprietary image-recognition technology and bring the content to
life through AR experiences creating a multi-faceted, seamless
online and offline experience. Moviebill will be available on 9+
million users' devices at
launch.
AVENGERS: INFINITY WAR will be the first movie featured by the
hybrid media publication/mobile experience. The special inaugural
AVENGERS: INFINITY WAR issue will feature in-depth content related
to the film, including interviews with cast and crew members, image
galleries, behind-the-scenes videos, games, exclusive cover art,
and other bonus feature materials that come to life via AR
technology. Additionally, through Moviebill's strategic partnership
with IMDb, which will be sponsoring the Cast Section, consumers
will be able to scan the lead actors' images for exclusive
interviews, trivia and games.
"We're working closely with Marvel Studios and Disney to ensure
the edition is a true deep dive into the film," said Matthew Shreder and James Andrew Felts, founders of Moviebill.
"Consumers are the kings and queens, and fans are hungrier than
ever for Avengers content. It's an honor to be launching with the
biggest and most exciting franchise in today's entertainment
marketplace."
Moviebill is free for AVENGERS: INFINITY WAR ticket holders and
will only be available at Regal during the opening week. More than
one million copies will be shipped exclusively to Regal theatres
nationwide.
"Regal is proud to bring another innovation to the cinema
experience by partnering with Moviebill and introducing this AR
technology to the masses," stated Ken
Thewes, CMO at Regal. "By focusing on the customer, we
continue to find new innovations and partnerships that enhance the
overall Regal moviegoing experience for our guests."
About Moviebill:
Moviebill is an entertainment
print, mobile and online media platform that utilizes Augmented
Reality technology to bring content to life for the biggest movies
of the year. Created by Concourse Media principals
James Andrew Felts and Matthew Shreder, Moviebill offers moviegoers
exclusive content and interactive experiences nationwide through
their studio and cinema partnerships. Each edition of Moviebill is
tailor-made to one of the most highly anticipated blockbuster
movies of the year and is hand-delivered directly to each moviegoer
at the cinema. Shreder and Felts run a multi-faceted
entertainment group which manages three separate divisions: film
distribution company Concourse Film Trade, creative marketing and
audience engagement firm I&Co, and moviegoer experience company
Concourse Cinema Ventures which operates Moviebill. Felts and
Shreder have distributed over 30 feature films in their tenure as
entertainment executives.
Additional information is available on the Company's website at
www.moviebill.com
About Regal Entertainment Group:
Regal, a subsidiary of the Cineworld Group, operates one of the
largest and most geographically diverse theatre circuits in
the United States, consisting of
7,321 screens in 560 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of December 31, 2017. We believe that the size,
reach and quality of the Company's theatre circuit provides its
patrons with a convenient and enjoyable movie-going experience. We
are committed to being 'The Best Place to Watch a Movie!'
Additional information is available on the Company's website at
www.REGmovies.com.
About Marvel Studios' "Avengers: Infinity War"
An
unprecedented cinematic journey ten years in the making and
spanning the entire Marvel Cinematic Universe, Marvel Studios'
"Avengers: Infinity War" brings to the screen the ultimate,
deadliest showdown of all time. The Avengers and their Super Hero
allies must be willing to sacrifice all in an attempt to defeat the
powerful Thanos before his blitz of devastation and ruin puts an
end to the universe.
Anthony and Joe Russo direct the
film, which is produced by Kevin
Feige. Louis D'Esposito, Victoria Alonso, Michael
Grillo, Trinh Tran, Jon Favreau, James
Gunn and Stan Lee are the
executive producers. Christopher
Markus & Stephen McFeely
wrote the screenplay. "Avengers: Infinity War" releases in U.S.
theaters on April 27, 2018.
Regal Media Contact:
Richard M. Grover
Vice President of Communications
Regal Entertainment Group
richard.grover@REGmovies.com
865-925-9539
Moviebill Media Contact:
Stephanie Goldman
The Pollack PR Marketing Group
mhavenner@ppmgcorp.com
212-601-9341
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SOURCE Regal Entertainment Group