NEW YORK, April 13, 2018 /PRNewswire/ -- Today, Nielsen
(NYSE: NLSN) and Del Monte Foods Inc., announced the expansion of a
multi-year relationship. With this renewed agreement, Nielsen will
continue to deliver industry-leading information and insights to
Del Monte Foods, in addition to extend services to fuel the
company's growing needs across new products and channel. Del Monte
Foods will also join the growing roster of companies that are
engaging with Nielsen's Connected System.
For over a decade, Nielsen has been a key strategic resource to
Del Monte Foods. Building on a truly collaborative and integrated
relationship, Nielsen data has fueled Del Monte's growth to become
one of the country's largest and most well-known producers,
distributors and marketers of premium quality, branded food
products for the U.S. retail market. Bringing a positive difference
to today's families by providing healthful foods, Del Monte
continues to unlock growth for its brands by keeping lockstep with
the shifts occurring within the business landscape and in how
people purchase, prepare and enjoy their food. Through its planned
engagement with Nielsen's Connected System, Del Monte will be able
to harmonize and integrate data sets into one open, highly flexible
platform, enabling a more uniform way to optimize its business and
take coordinated action.
"We believe that collaborative relationships are a crucial
component to success," said Liam
Farrell, Vice President of Marketing at Del Monte Foods.
"Nielsen data is a cornerstone to our business growth efforts, and
its influence can be seen in everything from our successful
launches with fruit and chia and aseptic stock to the momentum we
are seeing in our canned vegetable, fruit, tomato and broth
segments. As we look to take our business to the next level, we
also look to Nielsen's newest offerings, like the Connected System,
to help fuel our decisions for future growth."
"As consumer preferences shift toward healthier and wholesome
food offerings, Nielsen will continue to help Del Monte Foods make
more informed, data-driven decisions through richer, connected data
and enhanced consumer and shopper insights," said Luis Arjona, Executive Vice President at
Nielsen. "We are excited to expand our longstanding relationship
with Del Monte Foods and look forward to powering their journey in
discovering 'what's next.'"
ABOUT DEL MONTE FOODS
Del Monte Foods, Inc. is one of
the country's largest producers, distributors and marketers of
premium quality, branded food products for the U.S. retail market.
Del Monte brands include Del Monte®, Contadina®, College Inn®,
S&W® and other brand names. For more information on Del Monte
Foods, visit the Company's website at www.delmontefoods.com.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
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SOURCE Nielsen