Lands' End and O, The Oprah Magazine’s Adam Glassman Highlight 2018 Women’s Swimsuit Trends
April 10 2018 - 10:09AM
Lands’ End packed up the company’s legendary swimwear, cover ups
and swim accessories to board the O, The Oprah
Magazine Adventure of Your Life cruise in partnership with
Holland America Line. Before setting sail, Adam Glassman, Creative
Director for O, The Oprah Magazine, identified the must-have
swimsuit trends featured in the Love That! presentation on board.
“Women want to wear the latest swimwear trends but they also
want to look and feel confident while doing so. Lands’ End offers
this season’s best looks in women’s swimwear that will also fit,
flatter and inspire confidence on the beach and beyond," said Chieh
Tsai, senior vice president of design, Lands’ End. "This season,
swim shoppers will be excited to find women’s swimwear designs at
Lands’ End that are directly inspired by the latest looks on the
runway in sizes to fit every body."
Adam has identified his favorite swim trends of the season
including:Black & White – The big non-color
trend for swimsuits is in black and white. The modern, on-trend
color combination can be found in a variety of Lands’ End women’s
swimsuit styles, including the Women’s Shaping Underwire V-neck
Tankini Top with Tummy Control. Nautical – This
year, the nautical trend has gone spotty. A huge trend on the
runway is polka dots and they can be found on the beach and beyond
this season. Lands’ End offers polka dot women’s swimwear looks in
a variety of suits this season.Blue Streak –
Porcelain prints are popping up everywhere, even on swimsuits and
cover ups. With rich, blue patterns on white backgrounds, this
print can flatter every skin tone and add a feminine flair to
beachwear. Swim shoppers can find this trend with a suit in a white
and blue-based pattern, like the Women's Adjustable Swim Tunic Rash
Guard in Deep Sea Mixed Majolica.Retro-Inspired –
Retro-inspired is an ultra-feminine women’s swimwear trend and it
is flirty, glamorous and timeless. Women can flaunt this swim trend
with pieces such as the Women’s Slender Tunic One Piece Swimsuit
with Tummy Control. Athletic – Sporty details in
swimwear are sure to make a splash this season. This classic
wave-rider look can be found in Lands’ End’s chlorine resistant
Aqua Sport collection that includes rash guards, swimsuits, and
board shorts. Rash guards, board shorts, and long-sleeved swimsuits
can help turn every swimmer into a surfer while providing extra
coverage.
About Lands’ End, Inc.
Lands’ End, Inc. (NASDAQ:LE) is a leading multi-channel retailer of
clothing, accessories, footwear and home products. We offer
products through catalogs, online at www.landsend.com and
affiliated specialty and international websites, and through retail
locations. We are a classic American lifestyle brand with a passion
for quality, legendary service and real value, and seek to deliver
timeless style for men, women, kids and the home.
To view this release in a media-rich format, go to:
http://landsend.new-media-release.com/2018swimwear/
Contact:Michele Casper, Lands’
End608-935-4633michele.casper@landsend.com
Source: Lands’ End, Inc. (NASDAQ:LE)
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