WALLDORF, Germany, April 10, 2018 /PRNewswire/ -- SAP SE (NYSE:
SAP) today announced a new sponsorship deal with Team Liquid, one
of the most successful teams in esports. The sponsorship of Team
Liquid is the first collaboration of SAP with a professional
esports organization. As official innovation partner, SAP will work
with Team Liquid on co-developing software based on in-game data,
which will help Team Liquid analyze performance and achieve greater
precision in areas like team and player performance and scouting
new talent.
SAP will support Team Liquid by implementing a range of
innovative technology solutions that deliver cutting-edge analytics
to the team to improve overall performance in training and in
competition. The SAP HANA® business data platform will
serve as the core technology for co-development. Additional
components such as SAP® Cloud Platform, the SAP Leonardo
digital innovation system as well as the Internet of Things (IoT)
and predictive and machine learning functionalities will be
evaluated as part of the co-innovation process. By equipping Team
Liquid with the most innovative tools possible to track and improve
performance, SAP hopes to participate as an authentic, global and
sustainable player in the esports ecosystem, addressing a young and
tech-savvy esports community.
"After deciding to become a sponsor in the field of esports, SAP
took time to observe and analyze the market and its ecosystem
before finally deciding to partner with Team Liquid – one of the
most successful teams in the business," said Stefan Ries, chief human resources officer, SAP.
"For SAP, esports opens us up to a tech-savvy and highly skilled
young audience and potential new talent for SAP. As a global,
innovative and forward-looking technology company, SAP provides a
high brand fit to the esports ecosystem."
"There is a strong demand for meaningful data and analytics
software in esports," said Victor
Goossens, co-CEO, Team Liquid. "For Team Liquid, competitive
performance is key – and smart technology and data give us the best
possible tools to analyze and improve. As a technology company at
the cutting edge of innovation and with sponsorship experience
across sports and entertainment, SAP is the perfect partner to
collaborate with Team Liquid to create tools and solutions to fuel
our competitive journey."
"esports is a highly interesting field for SAP. With a team
sponsorship, SAP will be able to activate its full potential by
working closely together with Team Liquid to understand their needs
and apply innovative technology solutions to address them," said
Lars Lamadé, head of sponsorships, Europe & Asia, SAP. "SAP as an innovation-driven
company is interested in esports as a 100% digital sport with a
high speed of development. The partnership with Team Liquid, with a
true and authentic co-innovation mind-set at its core, will become
a great use case for SAP technology."
About Team Liquid
Team Liquid was founded in 2000 as a
clan on the gaming platform Battle.net, and has now evolved into
one of the leading international multigame esports teams with
training centers in Utrecht, The
Netherlands, and Los Angeles,
California. Team Liquid has over 70 athletes competing
across 13 distinct games, including all major esports titles, such
as DOTA 2, League of Legends and CS:GO. Team Liquid is one of the
most successful esports teams in the Western market in terms of
competitive achievement and fan engagement across multiple sports.
In 2017 its DOTA 2 team, led by German superstar Kuro "KuroKy"
Salehi Takhasomi as team captain, won The International and took
home the most important title and prize pool in the sport.
About SAP
As market leader in enterprise application
software, SAP (NYSE: SAP) helps companies of all sizes and
industries run better. From back office to boardroom, warehouse to
storefront, desktop to mobile device – SAP empowers people and
organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP
applications and services enable more than 378,000 business and
public sector customers to operate profitably, adapt continuously,
and grow sustainably. For more information, visit www.sap.com.
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as "anticipate," "believe," "estimate," "expect," "forecast,"
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SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these
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products:
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United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only:
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SAP News Center press room; press@sap.com
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