LAS VEGAS, April 6, 2018 /PRNewswire/ -- India based
OTT/Cloud solutions company Gaian Solutions, Sinclair Broadcast
Group (Nasdaq: SBGI) ("Sinclair") and its subsidiary ONE Media 3.0,
LLC this week signed a memorandum of understanding (MoU) to work
together to create a Next Generation Broadcast Platform (NGBP) to
support Sinclair's ATSC 3.0 vision and plan to deploy a proof of
concept before the end of the year.
"Working with Sinclair, Gaian Solutions 'GAIATV' cloud-based
solutions are aiming to create a true OTT-OTA hybrid solution to
bring innovation and new business models to the global broadcast
industry," Chandra Kotaru, CEO and
president of Gaian Solutions said.
"We are working with Gaian with the goal to power the Sinclair
NGBP platform with the Gaian Solutions 'GAIATV' Platform. Our goal
is that the Platform will provide a framework for Sinclair to run
its own ATSC 3.0 developed applications as well as integrate with
other partners' apps to create a common user experience and a
platform to unlock vast new business opportunities for broadcasters
to drive richness, interactivity and synchronicity of content
across consumer devices," said Mark
Aitken, Sinclair VP of Advanced Technology.
NGBP will deliver UHD-quality content, customized IP-based
interactive services, personalized and location-based advertising,
fixed and mobile broadcast service and emergency alerting. At
NAB 2018, Sinclair and Gaian will showcase a suite of new ATSC 3.0
based services including Ad Exchange, Dynamic Ad Insertion
(DAI)-Server-side and DAI-Client-side; Data Mining and Analytics;
Cloud Playout; Broadcast Localization; Interactive Sports
Experience; Social Messaging Stream; and Automotive In-Dash
experience.
"While Gaian Solutions was attracted to Sinclair and ONE Media
for the leading role they have played in developing the ATSC 3.0
standard and associated new broadcast business models, Sinclair was
attracted to Gaian Solutions because of the experience it has
gained developing OTT and cloud solutions technology," said
Aitken.
Although initially targeted for the U.S. television industry,
Sinclair and Gaian Solutions envision expanding use of the platform
to the rest of the world as Next Gen TV hybrid OTA-OTT network
deployments sweep the globe. Gaian Solutions ultimately
expects to be able to help in expanding the global ecosystem for
next-generation broadcasting using its cloud and advertising
innovations, "The company will share its core infrastructure with
global companies to come up with convergent business models that
will create new business platforms," said Kotaru.
ABOUT GAIAN SOLUTIONS
Gaian Solutions offers dynamic content delivery products and
solutions to the new generation television ecosystem of
broadcasters (television channel providers), MSOs (DTH, Satellite,
and Cable Operators) and enterprises (Retail, Large Corporate, and
Government). The products and solutions affect a wider network of
entities, primarily, the advertising fraternity, SMEs, and end
consumers. Gaian installations are spread across the globe
including US, APAC, Mexico, and
Maldives.
ABOUT SINCLAIR BROADCAST GROUP
Sinclair is one of the largest and most diversified television
broadcasting companies in the country. Pro forma for the Tribune
acquisition (before any related divestitures), the Company will
own, operate and/or provide services to 233 television stations in
108 markets. The Company has multiple emerging networks as well as
stations affiliated with all the major networks. Sinclair is a
leading local news provider in the country and a producer of live
sports content. Sinclair's content is delivered via
multiple-platforms, including over-the-air, multi-channel video
program distributors, and digital platforms. The Company regularly
uses its website as a key source of Company information which can
be accessed at www.sbgi.net.
View original content with
multimedia:http://www.prnewswire.com/news-releases/gaian-solutions-one-media-30-and-sinclair-broadcast-group-announce-mou-to-lead-development-and-implementation-of-next-gen-broadcast-platform-300625672.html
SOURCE Sinclair Broadcast Group, Inc.