ATLANTA, April 5, 2018 /PRNewswire/ -- When was the
last time you saw your neighbor's new mulched-in boxwoods, felt a
jealous pang and decided to take on your own gardening project? If
you answered "last week," you're far from alone!
In advance of Spring Black
Friday, The Home Depot commissioned a survey of 1,000
Americans* conducted by Wakefield Research to find out what home
improvement projects are on the top of the list this spring. The
research also revealed the motivation behind these projects.
- More than half of Americans feel the urge to improve the
appearance of their homes when they see their neighbors doing it
first. From a landscape refresh with new perennials or an herb
garden, to a patio overhaul with the latest grill and patio set,
there's no inspiration quite like competition.
- Millennials are particularly home-conscious and competitive,
with 70 percent admitting to feeling this pressure and nearly 50
percent responding to it by completing a home improvement project
specifically to outshine their neighbor. They stay on trend
with not only the latest in gardening and décor, but also by
staying green (and cutting costs) with smart thermostats like this
one from ECOBEE.
- Parents tend to one-up their neighbors more than non-parents –
whether that's installing a new fence and deck in the backyard or
taking their spring cleaning one step further than others in the
neighborhood.
- Millennials are more likely than baby boomers to buy new
furniture or refresh their décor.
- And, when it comes to how people prefer to "one-up" neighbors,
most went for curb appeal. Eighty-nine percent who tried to outdo a
neighbor's home project did so with a new outdoor project and 62
percent focused on indoor upgrades.
Gardening, yard work and painting take the top spots for outdoor
projects that Americans plan to take on this spring. And painting,
redecorating, house renovations and replacing flooring round out
the roster of top indoor projects.
With Spring Black Friday starting
April 5 and running through
April 22, homeowners can easily take
on the challenge of a new project. Customers looking for extra
know-how or inspiration can talk to an associate at their local
Home Depot store or view The Home Depot's Spring How-to Videos.
*Methodological notes: The Home Depot Survey was conducted by
Wakefield Research (www.wakefieldresearch.com) among 1,000
Americans, ages 25+, who are planning to do a spring home
improvement project, between March 13 and
March 19, 2018, using an email invitation and an online
survey.
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results. For the interviews conducted in this particular study,
the chances are 95 in 100 that a survey result does not vary, plus
or minus, by more than 3.1 percentage points from the result that
would be obtained if interviews had been conducted with all persons
in the universe represented by the sample
About The Home Depot
The Home Depot is the world's largest home improvement specialty
retailer, with 2,284 retail stores in all 50 states, the
District of Columbia, Puerto Rico, U.S.
Virgin Islands, Guam, 10
Canadian provinces and Mexico. In
fiscal 2017, The Home Depot had sales of $100.9 billion and earnings of $8.6 billion. The Company employs more than
400,000 associates. The Home Depot's stock is traded on the New
York Stock Exchange (NYSE: HD) and is included in the Dow Jones
industrial average and Standard & Poor's 500 index.
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SOURCE The Home Depot