Quad/Graphics Produces ELLE’s First Personalized Cover
April 02 2018 - 10:00AM
Business Wire
April Issue Features Personalized One-to-One Cover Messages
from Cover Star Kim Kardashian West
Quad/Graphics (NYSE: QUAD) (“Quad”), a leading marketing
solutions provider, announced today the production of ELLE’s
first-ever personalized cover for select subscribers using Quad’s
data-driven technology. 50,000 covers feature a “handwritten” note
addressed to the subscriber, from the April cover star Kim
Kardashian West.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180402005118/en/
ELLE April 2018 Cover (Photo: Business
Wire)
“While this campaign was focused on engagement and the
reader-experience, the future potential of digital technology is
compelling as it provides both publishers and marketers the ability
to leverage their data to create personalized messages, images and
offers in print advertising,” said Brian Hickey, Senior Vice
President of Sales. “Quad’s capabilities create the opportunity for
brand marketers to partner with publishers by leveraging their data
into dynamic, highly personalized ad pages within magazines.”
Quad’s digital platform allows publishers and their advertisers
to develop data-driven custom content for target audiences. 68
percent of total U.S. adults are more likely to respond to
personalization when offers are related to things they are
interested in.1 Cover customization was accomplished on a
high-speed digital printing press, capable of personalizing every
cover with subscriber-specific messaging. Quad’s national platform
of sheetfed and web digital presses accommodates variable
personalization on a wide variety of print media at scale.
To learn more about Quad/Graphics’ industry leading advanced
printing, data manipulation and personalization capabilities, visit
http://go.qg.com/print-personalization or call Adam Trull,
Quad/Graphics Custom Products Sales Manager, at 212-672-2603.
1 Quad/Graphics Customer Focus® Research Study
About Quad/Graphics
Quad/Graphics (NYSE:QUAD) is a leading marketing solutions
provider. The Company leverages its strong print foundation as part
of a much larger, robust integrated marketing platform that helps
marketers and content creators improve the efficiency and
effectiveness of their marketing spend across offline and online
media channels. With a consultative approach, worldwide
capabilities, leading-edge technology and single-source simplicity,
Quad has the resources and knowledge to help a wide variety of
clients in multiple vertical industries, including retail,
publishing and healthcare. Quad provides a diverse range of digital
and print and related products, services and solutions from
multiple locations throughout North America, South America and
Europe, and strategic partnerships in Asia and other parts of the
world. For additional information visit www.QG.com.
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Media ContactSTIRLaura StoiberSenior Account
Executivelauras@stirstuff.com414-278-0040
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