MEDIA ALERT: Adobe and Microsoft Extend Global Partnership Into China
March 26 2018 - 09:00AM
Business Wire
Strong Momentum with Leading Brands, Companies Deepen
Enterprise Platform Integration
At Adobe Summit, Adobe (Nasdaq:ADBE) and Microsoft Corp.
(Nasdaq:MSFT) announced a step forward in their global partnership
(announced in September 2016). The companies are extending their
partnership into China to help global brands locally deliver
personalized experiences across customer touchpoints in this
important and growing market. More than 60 brands around the world
already use Adobe and Microsoft’s joint solutions today, including
24 Hour Fitness, AAA Northeast, Avianca, National Center of Missing
and Exploited Children and W.B. Mason. Adobe and Microsoft also
outlined native technology integrations between Adobe Experience
Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics
365, and Adobe Analytics and Microsoft Power BI.
The expansion of the companies’ partnership into China enables
the global availability of Adobe Experience Cloud. Adobe
Experience Cloud will run on Microsoft Azure operated by 21Vianet,
a leading carrier-neutral cloud provider. Adobe and Microsoft will
work jointly with global brands to help them envision and implement
their integrated solutions.
Extending Native Integrations
In addition to serving more than 60 global brands today, Adobe
and Microsoft’s new native technology integrations include Adobe
Experience Manager Sites Managed Service, running on Microsoft
Azure to help companies deliver personalized web experiences. The
integration of Adobe Campaign and Microsoft Dynamics 365 enables
enterprises to compile customer insights, creating a single view of
the customer that can be used to personalize experiences across
marketing touchpoints. The integration of Adobe Analytics and
Microsoft Power BI allows brands to pull data into Power BI to
visualize the impact of campaigns across audiences.
Adobe and Microsoft will integrate their respective data
models—Adobe XDM “Experience Data Model” and Microsoft CDM “Common
Data Model”—into a standard data model that defines and unifies the
language for marketing, sales and services data. The standard data
model aligns vast data sets across an organization to develop more
complete customer profiles and eliminates the need to build and
constantly update connectors between systems.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and
productivity company for the mobile-first, cloud-first world, and
its mission is to empower every person and every organization on
the planet to achieve more.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeStefan Offermann, 408-536-4023sofferma@adobe.comorMicrosoft
Rapid Response Team, 425-638-7777rrt@we-worldwide.com
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