BOULDER, Colo., March 20, 2018 /PRNewswire/ -- Building on
its mission of creating comfortable and stylish baby carriers both
parents and babies love, today LÍLLÉbaby announced the company's
first-ever Disney Baby-branded collection. The first wave of the
collection will feature Mickey Mouse
and expand LÍLLÉbaby's growing assortment of baby and doll carriers
to bring the excitement of Disney to baby wearing fashion.
For more than 15 years, LÍLLÉbaby has enhanced the lives of
parents who baby wear, as the versatile carriers empower parents to
be all they strive to be without giving up baby bonding. The
award-winning COMPLETE™ baby carrier offers more carrying
positions, can be used from birth through toddlerhood, and provides
unmatched comfort with enhanced lumbar support. The Disney Baby
Collection by LÍLLÉbaby will be available in the COMPLETE Airflow -
a lightweight, breathable 3D mesh carrier, COMPLETE All Seasons - a
sturdy canvas cotton, and COMPLETE All Seasons Embossed - a brand
new carrier option featuring ultra-soft micro cloth with embossed
designer detailing. Matching doll carrier accessories will also be
available.
"We focus on creating products that deliver sophisticated design
and functionality for baby wearers throughout every baby and
toddler stage," says Erin Dwyer,
Chief Marketing Officer, LÍLLÉbaby. "It's a dream to work with
Disney because its beloved characters truly transcend generations,
and through the years their popularity has made them not only
animated classics, but also iconic features in today's fashion. For
us, there's something very special about giving a parent, who grew
up with Disney, the chance to bring all of the fun and whimsy of
the brand into their everyday interactions with their little
one."
The collection will include prints featuring popular characters,
with the first two prints showcasing the beloved Mickey Mouse. Prints include Mickey Traditional,
a gray pattern with black and gray mesh, and Mickey Embossed, a
luxe red pattern with black and gold accents. Additional prints
will be released this spring and summer with characters from other
Disney franchises.
The Disney Baby Collection by LÍLLÉbaby will launch on
March 20 at the Juvenile Products
Manufacturers Associations' Baby
Show in Washington D.C. The
products will be available on lillebaby.com, shopDisney.com and
other retailers. The SRP for the COMPLETE carriers ranges from
$150.00 to $190.00 and the SRP for the doll carriers is
$35.00.
ABOUT LÍLLÉBABY
LÍLLÉbaby, inspired by Scandinavian design, creates functional
and beautiful baby carriers for parents and caretakers of babies
and toddlers. With a focus on quality of life, honesty and a love
for nature's beauty, LÍLLÉbaby strives to produce baby carriers
that are complete in comfort, functionality, and style. Every
parent dreams of the simple luxury of keeping their baby close
while building a natural bond, and LÍLLÉbaby helps parents make
that dream a reality. For more information, please visit
lillebaby.com.
ABOUT DISNEY CONSUMER PRODUCTS AND INTERACTIVE MEDIA
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE: DIS) that brings
our Company's stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises four main lines of business: Global
Licensing, Disney Retail (including Disney store and
shopDisney.com), Publishing and Digital Media, and Games, Apps, and
Labs. The segment is home to world-class licensing and retail
experts, artists, technologists, and storytellers who inspire
imaginations and bring the magic of Disney into the daily lives of
families and fans around the world.
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SOURCE LILLEbaby