CORRECTION FROM SOURCE: Triumph Motorcycles Revs Up B2C, B2B eCommerce with Website Redesign by Bridgeline Digital
March 17 2018 - 12:02PM
This document corrects and replaces the press release that was sent
on March 15, 2018 at 07:09 ET.
Bridgeline Digital, Inc. (NASDAQ:BLIN), a
provider in cloud-based Web Content Management, eCommerce and
Marketing Automation software, announced today the launch of a
newly redesigned website for Triumph Motorcycles and its North
American dealer network, www.shop.triumphmotorcycles.com.
Triumph is the ‘Premium Lifestyle Motorcycle
Brand’ and is focused on delivering a distinctive, cool, authentic,
and premium customer experience. Established in 1902, Triumph
Motorcycles celebrated 115 years of motorcycle manufacture in
2017. Triumph is the largest British motorcycle manufacturer,
building ~70,000 motorcycles a year along with a full range of
accessories and clothing.
The Bridgeline Unbound Digital Experience
Platform empowers Triumph and its dealers to deliver a premium
experience to their consumers in the US and Canada where customers
can purchase online from their participating local dealer. The site
also provides dealers with the ability to manage their online
presence through customized dealer pages and inventory
management.
The new site incorporates responsive design,
delivering an optimized and engaging mobile experience. The
solution also leverages Bridgeline’s native integration with UPS
Logistics for warehousing, inventory management and fulfillment. In
addition, Triumph can manage Amazon and e-Bay marketplace products
and orders through the Bridgeline Unbound Platform.
Early signs show that the redesign effort has
been quite successful, leading to a significant improvement of page
load times as well as increased visitor engagement.
“We provide a unique offering to facilitate an
omnichannel approach for Triumph and it’s dealer network” said Ari
Kahn, CEO of Bridgeline Digital. "We look forward to continuing to
empower our client to continue their growth in the U.S. and
Canadian motorcycle markets through their expanded online
footprint."
About Bridgeline
Digital
Bridgeline Digital, The Digital Engagement
Company™, helps customers maximize the performance of their
complete digital experience – from websites and intranets to online
stores and marketing campaigns. Bridgeline’s Unbound (formerly
iAPPS) platform deeply integrates Web Content Management,
eCommerce, eMarketing, Social Media management, and Web Analytics
to ensure marketers deliver digital experiences that attract,
engage and convert their customers across all channels.
Headquartered in Burlington, Mass., Bridgeline has thousands of
quality customers that range from small- and medium-sized
organizations to Fortune 1000 companies. To learn more, please
visit www.bridgeline.com or call (800) 603-9936.
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