Pandora Partners With Linkfire as the Premier Streaming Music Data Provider
March 15 2018 - 09:00AM
Business Wire
The integration offers artists new distribution
opportunities and advanced music marketing solutions
Pandora (NYSE:P), the largest streaming music provider in the
U.S., today announced a partnership with leading smart link
aggregator, Linkfire, to make discovering music easier for fans,
while amplifying marketing efforts for labels and artists. Pandora
is the first music streaming service to provide Linkfire with
advanced attribution data to help artists understand how their
content is performing in order to create informed promotional
campaigns to effectively reach their audience.
The Pandora integration will now offer
artists:
- The ability to search Pandora’s catalog
and retrieve direct links to their songs, albums and
playlists.
- Pre-release campaign planning that
aggregates private links to content in advance of it going
live.
- Data to help understand how listeners
are interacting with their content while in Pandora - such as
whether they played, saved or shared the song, album or playlist -
so artists can optimize their campaigns and maximize audience
engagement.
“We have always been committed to helping artists find their
fans and connect with Pandora's massive listener base,” said Chris
Phillips, Chief Product Officer, Pandora. “Our integration with
Linkfire provides the industry with unprecedented ways to
understand music streaming consumption and makes direct-to-fan
marketing more impactful than ever.”
"The paradigm shift from downloads to streaming has often left
artists and labels in the dark when measuring the effectiveness of
their marketing activities,” said Andrea Arcari, Chief Business
Development Officer, Linkfire. “We’re excited and proud to pioneer
this new level of transparency with an innovative company like
Pandora. It’s an industry game-changer and an essential component
to building strong relationships between artists, labels and music
services.”
“Pandora’s attribution data is invaluable for Capitol Music
Group as we continue to innovate and invest in conversion-driven
marketing. The company's commitment to working more closely with
the labels will better optimize digital campaigns and maximize
results for artists, and we are glad to have played a driving role
in this development. This partnership with Linkfire is a big step
forward for the industry,” said Nicholas Osborne, Senior Director
of Digital Strategy, Capitol Music Group.
The Linkfire partnership further demonstrates how Pandora
invests in helping artists connect with their fans at scale. The
company introduced AMP in late 2014, Artist Audio Messages in early
2015 and AMPCast in early 2016. Pandora also acquired Next Big
Sound to help artists quantify the value of other channels
including YouTube, Twitter and Facebook. To date, nearly 14,000
artists are using AMP to make critical career decisions and more
than 22,000 Artist Audio Messages have been published, delivering
over 1.6 billion impressions.
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform –
a place where artists find their fans and listeners find music they
love. We are driven by a single purpose: unleashing the infinite
power of music by connecting artists and fans, whether through
earbuds, car speakers, live on stage or anywhere fans want to
experience it. Our team of highly trained musicologists analyze
hundreds of attributes for each recording which powers our
proprietary Music Genome Project®, delivering billions of hours of
personalized music tailored to the tastes of each music listener,
full of discovery, making artist/fan connections at unprecedented
scale. Founded by musicians, Pandora empowers artists with valuable
data and tools to help grow their careers and connect with their
fans.
www.pandora.com| @pandoramusic | pandoraforbrands.com |
@PandoraBrands | amp.pandora.com
ABOUT LINKFIRE
Linkfire is a music marketing platform and infrastructure for
all-size record labels, distributors, artists, and managers. It
connects artists and fans over products like albums, tracks, and
concerts across multiple devices and platforms. In 2017 alone it
helped to serve 500 million music fans all over the world on their
path to discover new music, concerts, and artists. By working with
clients in more than 65 countries, Linkfire has within the past
three years consolidated its position as the #1 marketing platform
in the music industry.
www.linkfire.com | @getlinkfire
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version on businesswire.com: http://www.businesswire.com/news/home/20180315005405/en/
PandoraDayle Dempsey,
310.593.8152ddempsey@pandora.com
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