Triumph Motorcycles Revs Up B2C, B2B eCommerce with Website Redesign by Bridgeline Digital
March 15 2018 - 7:09AM
Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based
Web Content Management, eCommerce and Marketing Automation
software, announced today the launch of a newly redesigned website
for Triumph Motorcycles, www.shop.triumphmotorcycles.com.
Established in 1902, Triumph Motorcycles
celebrated 115 years of motorcycle manufacture in 2017. Triumph is
the largest British motorcycle manufacturer, building an impressive
67,000 iconic bikes a year that perfectly blend authentic design,
character, charisma and performance.
The Bridgeline Unbound Digital Experience
Platform empowers Triumph to sell directly to consumers in the US
and Canada where customers can purchase a new or used motorcycle,
parts and accessories online. The online orders are geographically
attributed to the local dealer to support the dealer channel and
establish a relationship for ongoing maintenance. The site also
provides dealers with the ability to manage their online presence
through customized dealer pages and inventory management.
The new site incorporates responsive design,
delivering an optimized and engaging mobile experience. The
solution also leverages Bridgeline’s native integration with UPS
Logistics for warehousing, inventory management and fulfillment. In
addition, Triumph can manage their Amazon and e-Bay marketplace
products and orders through the Bridgeline Unbound Platform.
Early signs show that the redesign effort has
been quite successful, leading to a significant improvement of page
load times as well as increased visitor engagement.
“We provide a unique offering to traditional B2B
manufacturers to support a direct-to-consumer model while still
incentivizing their B2B channel” said Ari Kahn, CEO of Bridgeline
Digital. "We look forward to continuing to empower our client to
become a leading force in the U.S. motorcycle market through their
expanded online footprint."
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement
Company™, helps customers maximize the performance of their
complete digital experience – from websites and intranets to online
stores and marketing campaigns. Bridgeline’s Unbound (formerly
iAPPS) platform deeply integrates Web Content Management,
eCommerce, eMarketing, Social Media management, and Web Analytics
to ensure marketers deliver digital experiences that attract,
engage and convert their customers across all channels.
Headquartered in Burlington, Mass., Bridgeline has thousands of
quality customers that range from small- and medium-sized
organizations to Fortune 1000 companies. To learn more, please
visit www.bridgeline.com or call (800) 603-9936.
Carl Prizzi Bridgeline Digital, IncEVP Products &
Solutionspress@bridgeline.com
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