Denny’s Grows Digital Ordering Network Through Skill for Amazon Alexa
March 14 2018 - 9:00AM
Denny's Corporation (NASDAQ:DENN), one of the world's largest
full-service family dining chains, today announced it has teamed up
with Amazon (NASDAQ:AMZN) to further expand its digital ordering
network, called Denny’s on Demand, with the addition of an Amazon
Alexa voice ordering skill. The introduction of the skill for
Amazon Alexa voice ordering at Denny’s is among the first from a
family dining brand, as the Company embraces its role as a
restaurant “omnichannel” innovator.
The Denny’s skill for Amazon Alexa voice
ordering is now live, allowing Denny’s guests to place their order
directly via Amazon Alexa from the comfort of their own home. After
enabling the skill in the Alexa app and linking their Denny’s
account and payment information, customers can simply speak command
prompts that will activate Amazon’s cloud-based voice service,
Alexa. The skill also allows guests to re-order recent menu items
and provide estimated pick-up times. From there, the order will be
sent directly to their nearby Denny’s restaurant, whether for
pickup or delivery (at participating restaurants).
“Since our launch of Denny’s on Demand last May,
we have seen a clear and growing demand for greater convenience
from our guests,” said John Dillon, chief marketing officer for
Denny’s. “Our digital ordering sales are continuing to grow,
and we are seeing the benefit that digital ordering technology is
bringing to both our restaurants and our guests. We are
pleased to continue building on our momentum, offering more and
more of our guests a taste of Denny’s available at their fingertips
with the introduction of ordering by Alexa.”
Since its inception, Denny’s on Demand has been
delivering guests the convenience they crave along with the diner
classics they love, whenever and wherever they want it – to the
tune of more than 1.3 million orders to date. The platform
continues to offer guests an entirely new approach to online
ordering, enabling users to fully customize and place an order of
any breakfast, lunch, dinner or late-night dish from Denny’s
extensive diner menu, any time of day or night, all from the
convenience of their smartphone, tablet or Amazon Alexa.
Denny’s on Demand is powered by Olo, with voice
ordering through Alexa powered by Conversable.
About Denny'sDenny's
Corporation is the franchisor and operator of one of America's
largest franchised full-service restaurant chains, based on the
number of restaurants. As of December 27, 2017, Denny’s had
1,735 franchised, licensed, and company restaurants around the
world including 128 restaurants in Canada, Puerto Rico, Mexico, New
Zealand, Honduras, the Philippines, Costa Rica, Dominican Republic,
the United Arab Emirates, Guam, Curaçao, El Salvador, Guatemala,
and the United Kingdom. For further information on Denny's,
including news releases, links to SEC filings, and other financial
information, please visit the Denny's investor relations website at
investor.dennys.com.
Media Contact:Jennifer
Mazzabufi, ICR203-682-8254Jennifer.Mazzabufi@icrinc.com
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