Marchex Releases Industry-Leading Speech Analytics Capabilities & Empowers Companies to Uncover Actionable Insights Between C...
March 13 2018 - 9:00AM
Business Wire
New Executive Overview Dashboard helps
companies to identify, convert, and retain their best customers
with powerful AI and machine learning solution
Marchex (NASDAQ: MCHX), a leading provider of call analytics
that drive, measure, and convert callers into customers, today
announced a new Executive Overview Dashboard for its
industry-leading speech analytics technology that makes it faster
and easier for companies to view actionable customer insights from
calls to their business in one convenient and comprehensive
view.
The new Executive Overview Dashboard in Marchex Speech Analytics
features a range of capabilities and analytics tools for Marchex
customers, including:
- Trend chart that helps marketers
optimize their media and keyword strategies with actionable
insights into customer calls that indicate high buying intent and
areas where they’re losing prospects and customers
- Interesting calls breakout which
leverages sentiment data to surface calls most likely to be
interesting with either delighted or disgruntled customers,
allowing users to access the identified calls directly from the
dashboard
- Time of day chart which provides
companies with a consolidated, zoomed-in view of customer
conversations by day and down to the hour
- Leaderboard which captures top
and bottom sales performers across key performance indicators such
percentage of deals closed, upsell and cross-sell conversions, as
well as lift from various sales promotions
- Call tables which displays an
aggregated roll-up of all speech signals in a single view that ties
marketing and sales operations metrics together in ways that can
help grow revenue and accelerate ROI
“Customers have told us that they would benefit from a
customizable dashboard that enables them to view the most
business-critical information up front,” said Jason Flaks, senior
director of product and engineering, speech analytics at Marchex.
“The new Executive Overview Dashboard gives business leaders
strategic, real-time visibility into company performance based on
deep learning algorithms and AI-powered conversation analysis
functionality.”
In addition to the new Executive Overview Dashboard, this
release includes several feature enhancements that help business
leaders improve accuracy in the areas of sales performance, data
management, and user adoption. Key enhancements include client
match back data, which gives enterprises the ability to map sales
results to specific marketing campaigns for better ROI analysis.
Also, users can now implement custom lost opportunity parameters
that illustrate where their particular customers are churning over
the phone. These enhancements combined with other improvements
represent Marchex’s on-going dedication to innovation within the
speech analytics sector.
Introduced in April 2017, Marchex Speech Analytics has analyzed
approximately 100 million calls, more than 400 million minutes, and
approaching 4 billion utterances. This purpose-built solution
leverages machine and deep learning algorithms and AI-powered
conversation analysis functionality designed to help enterprise
brands solve complex problems in managing, monitoring, and tracking
phone calls. With the intelligence and insights this solution can
uncover from within consumer calls, brands are empowered to
optimize their media spend and sales operations, driving more
high-quality calls to their business and creating the opportunity
to successfully convert more of those callers into customers.
About Marchex
Marchex understands that the best customers are those who call
your company - they convert faster, buy more, and churn less.
Marchex provides solutions that help companies drive more calls,
understand what happens on those calls, and convert more of those
callers into customers. Our actionable intelligence strengthens the
connection between companies and their customers, bridging the
physical and digital world, to help brands maximize their marketing
investments and operating efficiencies to acquire the best
customers.
Please visit the Marchex blog or @marchex on Twitter
(Twitter.com/Marchex), where Marchex discloses material information
from time to time about the company, its financial information, and
its business.
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version on businesswire.com: http://www.businesswire.com/news/home/20180313005438/en/
Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir@marchex.comorMedia Inquiries:EdelmanJessie
DiMariano, 206-268-2289jessie.dimariano@edelman.com
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