PLANO, Texas, March 12, 2018 /PRNewswire/ --
Home Décor Retailer Names Barkley as Agency of Record
At Home Group Inc. (NYSE:HOME), the home décor superstore,
debuted its new Spring ad campaign this week, featured on TV and
direct mail as well as digital, outdoor, search and social media.
The campaign was designed and produced by Barkley, a Kansas City-based creative agency, who was
recently named the company's agency of record.
"We are excited to be launching our Spring ad campaign to
continue educating customers about At Home's endless possibilities
for every room, style and budget," said Ashley Sheetz, Chief Marketing Officer for At
Home. "After an in-depth review process, it was clear that Barkley
is a great fit for us. They understand our brand and our customer,
making them best suited to tell our story."
At Home is a consumer-focused brand and high-growth retailer.
Its value proposition and vast selection of on-trend styles is
winning over home décor customers who want it all: value, variety
and an inspiring, hands-on shopping experience. At Home offers more
than 50,000 on-trend products in stores with 400 new arrivals each
week for fresh inspiration.
"We are thrilled to be working with At Home to increase the
company's brand awareness and put customers into the At Home
mindset," said Sara Buck, EVP,
Client Operations at Barkley. "The Spring campaign focuses on At
Home's core customer: home décor devotees who love to continuously
refresh and redecorate their homes."
At Home's Spring ad campaign can be found here:
https://youtu.be/Xu7Xq8z_BZk
About At Home
At Home (NYSE: HOME), the home décor
superstore, is one of the fastest growing retailers in America
offering more than 50,000 on-trend products to fit any room, style
and budget. At Home is dedicated to inspiring customers to create a
home that reflects their unique personality and style, both inside
and out. As a value-oriented fashion retailer, At Home gives
customers a broad and comprehensive offering and a compelling value
proposition, making it a leading destination for home décor. At
Home is headquartered in Plano,
Texas and currently operates 150 stores in 34 states. For
more information, visit athome.com or find us on Facebook
(AtHomeStores), Instagram (AtHomeStores) or Pinterest
(AtHomeStores).
About Barkley
Barkley is an independent creative +
innovation company that uncovers the good in every brand. Our job
is to imagine and create a brand's biggest possible future by not
only solving business problems with creativity but by inventing
opportunities through innovation and invention. It's what we call
future proofing.
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SOURCE At Home Group Inc.