ABcann Retains VIRTUE as Agency of Record
March 08 2018 - 07:00AM
ABcann Global Corporation (TSXV:ABCN)
(“ABcann” or the “Company”) is pleased to announce
that it has retained VIRTUE, the creative agency powered by VICE
Media, as its agency-of-record. VIRTUE, on a category-exclusive
basis, will coordinate a full rebrand, and create consumer facing
sub-brands for both the medical and adult-use cannabis markets.
VIRTUE will also assist ABcann with creative and production
services spanning across all major consumer touch points as well as
an integrated launch strategy for its new brands. The account will
be serviced out of VIRTUE’s Canadian headquarters in Toronto.
“VIRTUE is an award-winning marketing agency
with an unwavering commitment to bold ideas. They are the ideal
partners to help us to transform the Company’s brand and convey the
purpose behind our current medical and upcoming adult-use cannabis
businesses,” stated Sung Kang, Chief Marketing Officer of ABcann.
“In addition to having first-class veterans from some of the top
traditional agencies in the business, VIRTUE, the agency powered by
VICE, is uniquely qualified to help by leveraging their years of
insight related to cannabis. In our collaboration with VIRTUE, I
look forward to building one of the most powerful brand portfolios
in the industry.”
“We’re thrilled to be working with ABcann. It’s
a huge opportunity for VIRTUE to leverage our years of experience
connecting with Canada’s emerging legal cannabis market. Our unique
insights and experiences – knowing the end users as well as the key
players – positions us to help ABcann’s brand breakthrough in this
uncharted and rapidly-growing marketplace,” stated Badr El-Fekkak,
Vice-President of VIRTUE Canada.
About ABcannABcann holds
production and sales licenses from Health Canada. Its flagship
facility in Napanee, Ontario contains proprietary plant-growing
technology, centred on its specially designed,
environmentally-controlled growing chambers. This approach results
in the production of pharmaceutical-grade cannabis products. ABcann
is expanding its production capacity and pursuing partnerships and
product development opportunities domestically, as well as in
select international markets, including Germany, Australia and
Israel.
About VIRTUEVIRTUE is the global creative
agency, born inside of VICE Media developing content programs and
platforms for the world’s largest brands. VIRTUE develops programs
and campaigns that are culturally rooted and millennial-audience
focused. VIRTUE acts as lead creative, content, and cultural agency
and engages on project-based assignments for our clients. VIRTUE
has worked with clients such as AB-InBev, Coca-Cola, Google,
Bacardi and Lululemon.
Neither the TSX Venture Exchange nor its Regulation Services
Provider has reviewed or approved this news release.
For further information, please contact:
Chris Ball
Head of Communications
VICE Canada
Email: Chris.Ball@vice.com
Telephone (416) 737-9559
Barry Fishman
CEO and Director
ABcann Global Corporation
Email: barry.fishman@abcannglobal.com
Sung Kang
Chief Marketing Officer
ABcann Global Corporation
Email: sung.kang@abcannglobal.com
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