BEIJING, March 2, 2018 /PRNewswire/ --Secoo (NASDAQ:SECO),
China's largest premium e-commerce
platform, will cooperate with Parkson Retail Group to launch its
"Goddess Festival" retail campaign from February 28 to March 11. This will be the two's
first commercial foray after forming a strategic alliance in
January.
Continuing its strong moves to increase market power and new
potential amid China's luxury
market revival, Secoo's campaign now targets China's independent and high-profile female
consumers who are increasingly conscious about identity, financial
status, and self-expression.
Earnings of Chinese females are predicted to reach USD 4 trillion by 2020 and the well-functioning
female economy is highly likely to further boost general market
performance as a whole. As China
marks International Women's Day on March
8 as a national holiday, retail groups will continue the
tradition of launching shopping campaigns to boost sales in March.
Although leading retail groups such as Alibaba and JD also actively
participate, a lack of proper offline resources limits the
potential of general retail enterprises offering luxury experiences
and services. Secoo, by comparison, can flexibly leverage its
partnership with high-end offline stores like Parkson to lead the
game.
Apart from top mainstream brands such as Hermes, Louis
Vuitton, and Chanel that will join the campaign, niche
product lines including Chinese-style indie designs, avant-garde
designer's displays, and couture make-up will also be carefully
selected to satisfy diverse consumer needs, especially among the
millennial generation.
Meanwhile, during the campaign, shoppers at Parkson can use
Secoo's financial services to pay in interest-free installments
with discount rewards. With these offerings, Secoo hopes to gain
firsthand insights and information about high-profile consumers'
buying habits. Doing so will gradually establish a comprehensive
database as well as cultivate consumer loyalty in Secoo.
According to the strategic alliance contract signed in January,
Secoo and Parkson's cooperation will enable sharing of the two's
products, channels, and membership management resources, meaning
that consumers will benefit from more exclusive consumer options
and privileges.
The festival will also host Q&A quizzes, the live Internet
business model of which has recently attracted millions in
capital.
In other words, the "Goddess
Festival" will be a display of
Secoo's ambitions in the luxury industry's high-end
ecosystem-building. The campaign will demonstrate how the
integration of diverse online and offline models can perform. Secoo
is also eager to know what ought to be planned ahead for strong and
sustainable future growth as well as long-term business
strategy.
Richard Li, Founder and CEO of
Secoo, believes that the deepening cooperation between Secoo and
Parkson will also further enable business practices in smart
technology-driven retail models that explore data's practical use
in future retail challenges. The alliance will also improve the
shopping experience of consumers and at the same time lower
operation costs.
Li told AllTechAsia that in the near future, Secoo will provide
more practical solutions aimed at integrating offline-channels to
offer exclusive user experiences.
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SOURCE Secoo Holding Ltd.