NEW YORK, March 1, 2018 /PRNewswire/ -- Music mogul DJ
Khaled might be hitting the road on tour, but he's bringing a
little piece of home along the way: his kitchen. Today, Weight
Watchers International, Inc. (NYSE: WTW) ("WW") announced the
launch of Khaled's Kitchen Tour, a one-of-a-kind, immersive food
truck experience, featuring some of DJ Khaled's favorite recipes on
the WW Freestyle program. Helping to inspire healthier habits while
on-the-go, Khaled's Kitchen will follow WW social media ambassador
DJ Khaled and his crew during his concert tour across the United States.
Khaled's Kitchen will host free pop-up events in several cities
along the tour route, giving people the opportunity to experience
the freedom and flexibility of the new WW Freestyle program through
dishes inspired by DJ Khaled's personal chef, Chef Melissa Zuniga. DJ Khaled and Chef Melissa will
also host meet-ups in four locations, interacting with concert
goers and local fans. Weight Watchers and DJ Khaled will reveal
these locations on their social media channels on the day of each
event – adding an element of surprise and delight for fans.
"I am all in on Weight Watchers. All in. I'm going to show you
how you can do that WW Freestyle program no matter where you are.
Join me on this journey to greatness," said DJ Khaled. "My fans are
everything to me, and I want you all to experience that WW
Freestyle feeling. Be great, and be grateful. Come to Khaled's
Kitchen and enjoy some of my favorite recipes that keep me going
every day! I will never stop!"
"DJ Khaled is helping to inspire communities all over the world
to live healthier and be their best selves through his experiences
on the WW Freestyle program," said Mindy
Grossman, President and CEO of Weight Watchers
International, Inc. "Through Khaled's Kitchen, DJ Khaled will have
another platform to share his passion for the WW Freestyle program
with the world, help guide people toward healthier living in the
kitchen as well as showcase how it's possible to maintain a
healthier way of life, even when you're on the road."
To follow DJ Khaled's journey on WW, follow him on Snapchat
(@djkhaled305), Instagram, Twitter, and Facebook. On
his social channels, he will continue to document his success on WW
Freestyle, showcasing how the program has helped him on his journey
to health and well-being. You can also visit
www.weightwatchers.com/us/DJKhaled.
About Weight Watchers International, Inc.
Weight
Watchers International, Inc. is a global wellness company and the
world's leading commercial weight management program. We inspire
millions of people to adopt healthy habits for real life. Through
our engaging digital experience and face-to-face group meetings,
members follow our livable and sustainable program that encompasses
healthy eating, physical activity and positive mindset. With more
than five decades of experience in building communities and our
deep expertise in behavioral science, we aim to deliver wellness
for all. To learn more about the Weight Watchers approach to
healthy living, please visit www.weightwatchers.com. For more
information about our global business, visit our corporate website
at www.weightwatchersinternational.com.
Media Contact:
Jenny Zimmerman
212-589-2784
jenny.zimmerman@weightwatchers.com
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SOURCE Weight Watchers