Walmart Steps Up Its Style Game with the Launch of New Apparel Private Brands
February 27 2018 - 09:01AM
Business Wire
Time and Tru, Terra & Sky, Wonder Nation
and George Available Exclusively at Walmart
Spring style has sprung at Walmart as the retailer today
introduced four new apparel private brands for women, men and kids.
Customers can now strut the latest seasonal fashions from Time and
Tru, Terra & Sky, Wonder Nation and George, exclusively
available nationwide in Walmart stores and on Walmart.com starting
March 1. The latest looks elevate Walmart’s apparel category and
represent the retailer’s commitment to quality and delivering
stylish fashion at an incredible value.
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Walmart Steps Up Its Style Game with the
Launch of New Apparel Private Brands (Photo: Business Wire)
Each brand will help customers dress to impress with hundreds of
new pieces across apparel, shoes and accessories, delivering on the
fresh, seasonal styles, ultimate comfort and uncompromising quality
customers are looking for – all at the prices they expect from
Walmart. New brands include:
- Time and Tru: A new brand for
women with styles that let her authentic, true self shine through,
offered in an inclusive size range from XS-XXXL. Time & Tru
includes timely, versatile looks that can be pulled together for
women on the go and are on-trend with unexpected details and
fabrics that make the classics feel modern and complimentary.
- Terra & Sky: A new brand
created specifically for plus women, with effortless style and a
fit that flatters, available in sizes 14W-30W. Terra & Sky has
well-made pieces with on-trend styles that show off curves in
comfortable, ultra-soft fabrics.
- Wonder Nation: Walmart’s first
kid-centric brand that lets kids take on all of their adventures in
style, available in sizes 4-18. Built with fun, comfort and
durability in mind, Wonder Nation lets kids be kids while feeling
and looking great wear after wear, wash after wash.
- George: Exclusively for men,
George brings style, comfort and durability, offered in an
inclusive size range from S-XXXL. With enhanced details in every
single piece, George keeps men looking good effortlessly, with
updated classics and relevant trends.
“We listened to our customers and are proud to deliver apparel
choices that meet at the intersection of everything they desire:
on-trend styles, comfort and quality, all at unbeatable prices,”
said Deanah Baker, senior vice president of apparel, Walmart U.S.
“These new brands are a thoughtful reflection of current trends and
styles, while considering our customers’ busy, on-the-go
lifestyles.”
The new apparel brands deliver comfort and quality with
improvements such as stretch where it matters, soft fabrics,
tagless garments and adjustable waistbands. Prices range from less
than $5 to $30 to fit everyone’s budget.
Walmart is partnering with celebrity stylist Elizabeth Stewart
to launch the new brands this week. She will share insights on
apparel trends for the season and what customers will find
available at Walmart to keep them dressing to impress, answering
the apparel needs for the entire family.
“From statement-making details, like ruffles, peasant styles and
denim for women to trending patterns and colors for men to bright,
happy colors like cobalt for kids, customers should be excited for
what’s in store!” said Stewart. “Whether you want to dress to make
a statement or feel good in your every day, look no further than
Walmart for the latest spring trends at great prices.”
Walmart, making itself a destination for apparel, is also making
improvements to its apparel departments to help customers find
style inspiration and shop new looks for everyone in their family.
Beginning in early March, apparel departments will include signage
with stylized photography to inspire looks from each new brand. By
fall 2018, the majority of stores will make upgrades to apparel
displays and include more signage throughout the departments.
Select stores will be remodeled to include open floor plans for
visibility and shopping ease, and upgraded fitting rooms to better
serve customers trying on clothes in stores.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world
save money and live better - anytime and anywhere - in retail
stores, online, and through their mobile devices. The
company’s legal name will become Walmart Inc., effective on Feb. 1,
2018, to reflect its growing status as an omni-channel retailer.
Each week, over 260 million customers and members visit our more
than 11,600 stores under nearly 60 banners in 28 countries and
eCommerce websites. With fiscal year 2017 revenue of $485.9
billion, Walmart employs approximately 2.3 million associates
worldwide. Walmart continues to be a leader in sustainability,
corporate philanthropy and employment opportunity. Additional
information about Walmart can be found by visiting
http://corporate.walmart.com, on Facebook at
http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart.
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version on businesswire.com: http://www.businesswire.com/news/home/20180227005543/en/
Walmart Inc.Media Relations:Meggan Kring,
800-331-0085news.walmart.com/reporter
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