Brink’s Announces Brand Licensing Agreement with MONI Smart Security
February 26 2018 - 7:30AM
The Brink’s Company (NYSE:BCO) today announced that it has entered
into an exclusive trademark licensing agreement with MONI Smart
Security, the primary operating subsidiary of Ascent Capital Group,
Inc. (NASDAQ:ASCMA).
Under terms of the agreement, MONI will have
exclusive use of all Brink’s trademarks related to the residential
smart home and home security categories in the U.S and Canada, and
Brink’s will receive minimum and growth-based royalties that will
increase over time as the Brink’s Home Security brand is
reintroduced. First-year royalties are expected to
total approximately $5 million and could more than double if the
business grows as planned. The agreement provides for an
initial term of seven years and allows for subsequent renewal
periods, subject to certain performance metrics, that extend the
agreement beyond 20 years. The rollout of the Brink’s Home
Security brand, which will result in a complete rebranding of MONI,
is expected to be completed in the second quarter of
2018.
Doug Pertz, president and chief executive
officer of Brink’s, said: “For over 150 years, the Brink’s
name has been synonymous with trust, safety and security.
This agreement represents an exciting milestone that provides a
foundation for us to further leverage an already powerful
brand. With approximately one million subscribers, MONI is
one of the largest and most reputable home security companies in
the U.S. We look forward to helping them accelerate their
growth as the new Brink’s Home Security. Our shareholders
will benefit from the reintroduction of the Brink’s brand into this
segment through increased brand equity and recurring royalty
income.”
Jeff Gardner, MONI’s president and chief
executive officer, said: “A strong brand is critical in the new era
of the smart-home. Through this agreement with Brink’s, we
will go to market with the number two nationally recognized
home security brand that symbolizes strength, security and, most
importantly, trust. The Brink’s name provides us with a more
dynamic growth profile and strengthens MONI’s position as a leader
in the growing smart-home security market. This is truly an
exciting opportunity for our employees, customers, dealers and
investors.”
About The Brink’s CompanyThe
Brink’s Company (NYSE:BCO) is the global leader in cash management,
secure logistics and security solutions including cash-in-transit,
ATM services, cash management services (including vault
outsourcing, money processing and intelligent safe services),
international transportation of valuables, and payment
services. Our customers include financial institutions,
retailers, government agencies, mints, jewelers and other
commercial operations. Our global network of operations in 41
countries serve customers in more than 100 countries. For more
information, please visit our website at www.Brinks.com
or call 804-289-9709.
About MONIMONI is a subsidiary
of Ascent Capital Group, Inc. (NASDAQ:ASCMA), and is one of the
largest home security alarm monitoring companies in the U.S.
Headquartered in the Dallas-Fort Worth area, MONI secures
approximately one million residential customers and commercial
client accounts with monitored home and business security system
services. The company is supported by the nation’s largest network
of independent Authorized Dealers, providing products and support
to customers in the U.S., Canada and Puerto Rico. MONI was named
the “Connected Home Security Company of the Year” in 2016 and
“Connected Home Automation Company of the Year” in 2017 by IoT
Breakthrough, an independent organization that recognizes
excellence in Internet of Things technologies.
To learn more about MONI and the full suite of
smart, personalized home security solutions available, visit
www.mymoni.com. Click here for licensing information.
Contact: Investor
Relations and Corporate Communications |
804.289.9709 |
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