Media Alert: Gartner Announces Digital Marketing Conference 2018
February 23 2018 - 11:29AM
Business Wire
Gartner, Inc. (NYSE: IT):
What: Gartner Digital Marketing Conference
2018
When: May 15-17, 2018
Where: Manchester Grand Hyatt, San Diego, CA.
Details: Gartner's 2017-2018 CMO Spend Survey
showed growth in marketing budgets has
stalled after continued increases over recent years and Chief
marketing officers (CMOs) have modest expectations in 2018. Only 15
percent said they expect a significant increase in budget; while
one-third expected their budgets to be cut or frozen. This means
that CMOs and marketing leaders are tasked with doing more with
less and will have to be focused, strategic and creative in their
marketing plans and tactics. The Gartner Digital Marketing
Conference provides the insights senior marketing leaders need to
deliver results in this environment.
The conference agenda features 4 comprehensive tracks taking a
deep dive into a broad range of topics focused on the most pressing
issues for marketing leaders today:
- Connecting Vision, Strategy and
Execution
- Beyond Knowing the Customer: Using
Insight to Drive Engagement
- Made to Measure: The Power of
Metrics to Improve Marketing
- Secrets of Marketing Mavericks and
Masters
Keynotes:
- Guest Keynote: Embrace the Shake:
Transforming Limitations into Opportunities: Phil Hansen, Artist
and Author
- Guest Keynote: Smart Influence: How
You Affect the Decisions, Desires and Opinions of Others: Tali
Sharot, Author and Professor, Cognitive Neuroscience
The Solution Showcase at the event will provide exclusive access
to some of the world’s leading marketing and digital service
providers featuring live demonstrations, face-to-face meetings, and
information packed presentations. A listing of current exhibitors
is available on the Exhibitor Directory.
For complete event details, please visit the Digital Marketing
Conference web site. Members of the media can register for the
event by contacting christy.pettey@gartner.com or
kelly.blum@gartner.com.
Join the discussion on social media using #GartnerDMC.
About Gartner
Gartner, Inc. (NYSE: IT), is the world’s leading research and
advisory company and a member of the S&P 500. We equip business
leaders with indispensable insights, advice and tools to achieve
their mission-critical priorities and build the successful
organizations of tomorrow.
Our unmatched combination of expert-led, practitioner-sourced
and data-driven research steers clients toward the right decisions
on the issues that matter most. We’re trusted as an objective
resource and critical partner by more than 12,000 organizations in
more than 100 countries—across all major functions, in every
industry and enterprise size.
To learn more about how we help decision makers fuel the future
of business, visit www.gartner.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20180223005555/en/
GartnerChristy Pettey,
408-709-8220christy.pettey@gartner.com
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