LOS ANGELES and SHANGHAI, Feb. 20,
2018 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) and
IMAX China (HKSE: 1970) today announced that IMAX reported
record-shattering opening box office during the Chinese New Year.
Driven by the strong performance of three IMAX local-language films
– Detective China Town 2,
Monster Hunt 2 and Operation Red
Sea – IMAX grossed ¥112 million (US$18 million) over the four-day period starting
Feb. 16 across IMAX® theatres in
China. This marked IMAX China's
best Chinese New Year four-day performance ever, and
represents a 60 percent increase in the box office over
the same holiday period in 2017.
IMAX theatres earned ¥40 million (US$6.4
million) on Feb. 16, marking
the best-ever opening day, single day and highest Chinese New Year
opening day for IMAX in China.
Detective China Town 2,
Monster Hunt 2 and Operation Red
Sea represented the top three films in China over the four-day period, with the films
trading the top spot throughout the period. IMAX theatres
represented 83 out of the top 100 locations for 2018 Chinese New
Year weekend.
"We'd like to extend our sincere congratulations to our
long-time partners and friends at Wanda Pictures, Edko Film and
Bona Film on their successful openings," said Greg Foster, Senior Executive Vice President,
IMAX Corp. and CEO of IMAX Entertainment. "This weekend's
record-breaking results clearly highlight the benefits of our new
programming strategies, which include a multi-film approach, as
well as new marketing initiatives. By providing Chinese audiences
with a greater variety of high-quality content, we were able to
capitalize on audience preferences and maximize our box office
returns. We look forward to the continued success of the three
films across our China network during the Chinese New Year
period."
The IMAX releases of Monster Hunt 2, Detective Chinatown
2 and the IMAX® 3D release of Operation Red Sea were digitally re-mastered into
the image and sound quality of The IMAX Experience® with
proprietary IMAX DMR® (Digital Re-mastering) technology. The
crystal-clear images, coupled with IMAX's customized theatre
geometry and powerful digital audio, create a unique environment
that will make audiences feel as if they are in the movie.
About IMAX China
IMAX China is a subsidiary of
IMAX Corporation, and is incorporated under the laws of
Cayman Islands. IMAX China was
established by IMAX Corporation specifically to oversee the
expansion of IMAX's business throughout Greater China. IMAX China trades on the Hong
Kong Stock Exchange under the stock code "HK.1970."
About IMAX Corporation
IMAX, an innovator in
entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you
beyond the edge of your seat to a world you've never imagined. Top
filmmakers and studios are utilizing IMAX theatres to connect with
audiences in extraordinary ways, and, as such, IMAX's network is
among the most important and successful theatrical distribution
platforms for major event films around the globe.
IMAX is headquartered in New
York, Toronto and
Los Angeles, with offices in
London, Dublin, Tokyo
and Shanghai. As of Sept.30, 2017,
there were 1,302 IMAX theaters (1,203 commercial multiplexes, 13
commercial destinations and 86 institutions) in 75 countries. On
Oct. 8, 2015, shares of IMAX China, a
subsidiary of IMAX Corp., began trading on the Hong Kong Stock
Exchange under the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos® are trademarks of IMAX Corporation. More information about
the Company can be found at www.imax.com. You may also connect with
IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
For additional information please contact:
Business
Media: IMAX
Corporation – New York Ann
Sommerlath 212-821-0155 asommerlath@imax.com
Sloane &
Company– New York Whit
Clay 212-446-1864 wclay@sloanepr.com
|
Investors: IMAX Corporation – New York Michael K. Mougias 212-821-0187 mmougias@imax.com
IMAX China –
Beijing Frances Fu
ffu@imax.com
Entertainment
Media: Principal
Communications Group – Los Angeles Melissa Zukerman/Paul Pflug 323-658-1555 melissa@pcommgroup.com paul@pcommgroup.com
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SOURCE IMAX Corporation