VIRGINIA BEACH, Va.,
Feb. 19, 2018 /PRNewswire/
-- For this tax season, Liberty Tax (NASDAQ: TAX), a leading
tax preparation franchise, has launched a customer referral
incentive program supported by Augmented Reality (AR) and the
18th president of the United
States.
Beginning on Presidents' Day, AR capabilities incorporated into
collateral used by Liberty Tax franchises will animate the likeness
of President Ulysses S. Grant, which
will deliver a special message promoting the company's $50 "Send-a-Friend" incentive
campaign.
While in store, Liberty Tax clients can download a FREE
augmented reality app, AppAR8 (Play Store, Apple Store),
onto their mobile devices. The app activates a likeness of
President Grant endorsing the $50
incentive for those who refer new customers who have paid tax
preparation at Liberty Tax.
"Liberty Tax Service is known for unconventional marketing
approaches, from our Miss Liberty
costumed roadside 'wavers' to this animated U.S. President," said
Martha O'Gorman, CMO. "Whether it's
on our promotional material or an authentic $50 bill, President Grant has a message about the
economic benefits of sending a friend to Liberty Tax."
The app is available for FREE now on both iPhone and Android
devices.
The AR incentive component is part of a new brand platform
created this tax season that's designed to resonate with the
company's key audiences. "You Do Life. We Do Taxes."
appears on in-store collateral at franchises nationwide, as well as
on digital channels, social media networks and in local radio and
television ads.
About Liberty Tax, Inc.
Founded in 1997 by
John T. Hewitt, Liberty Tax, Inc.
(NASDAQ: TAX) is the parent company of Liberty Tax Service. Last
year Liberty Tax prepared over two million individual income tax
returns in more than 4,000 offices and online. Liberty Tax's online
services are available through eSmart Tax, Liberty Online and DIY Tax, and are all backed
by the tax professionals at Liberty Tax locations and its
nationwide network of seasonal tax preparers. Liberty Tax also
supports local communities with fundraising endeavors and
contributes as a national sponsor to many charitable causes. For a
more in-depth look, visit Liberty Tax Service and interact with
Liberty Tax on Twitter and Facebook.
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SOURCE Liberty Tax