LONDON, February 16, 2018 /PRNewswire/ --
Partnership to boost future of
British Fashion Industry
Vip.com, one of the most successful e-commerce brands in
Asia, is delighted to announce an
innovative, unique and exciting partnership with the British
Fashion Council and London Fashion Week.
(Photo:
https://mma.prnewswire.com/media/642747/Vip_and_British_Fashion_Council.jpg
)
The new relationship is truly special as this is the first time
a Chinese retailer becomes an Official Sponsor of London Fashion
Week. Vip.com will be working closely with British brands to help
them launch in its hugely lucrative and ever-expanding home
territory.
"The fashion market in China is
extraordinarily sophisticated and fast paced, and hungry for new
design talent," says Jenny Jioe, Managing Director of Fashion at
Vip.com. "Our consumer is aware of London's creative pedigree, and ready for both
news and product. I know from first-hand experience that the brands
in London, with all their energy
and unbridled creativity, are precisely what we are looking
for."
Vip.com is one of China's top 3
ecommerce retailers, with annual retail sales of $11.2b, 57.8million active customers, over
335million orders in 2017, and eight individual international
sourcing offices. In 2016 Forbes ranked Vip.com as No.2 in its top
100 companies with the highest growth.
London Fashion Week is a renowned launch pad for emerging
fashion talent. "The nature of working with so many new businesses,
is that they don't have the advertising power of the global fashion
brands," says Caroline Rush, Chief
Executive British Fashion Council. "What they have is incredible
products that a fashion-forward Chinese consumer is going to
love. Our role is to shine a light on these businesses and
work with our partners at Vip.com to introduce these brands to
a highly engaged audience in China."
The new partnership takes sponsorship at London Fashion Week
into new, global realms of business and marketing savvy. "We are
going to stage a show that is exclusive run by Vip.com," says
Paul Tyce, the Chinese e-commerce
site's UK country manager. "We will offer live streaming to our
customers in China, in-depth
cooperation with designers, and fashion and art exhibitions. This
isn't just about title sponsorship."
For more information contact:
Notes to editors:
The British Fashion Council (BFC) was set up in 1983 to
promote British fashion internationally and co-ordinate this
promotion through fashion weeks, exhibitions and showcasing events.
The BFC now supports designers beginning at college level and
extending to talent identification, business support and showcasing
schemes to help British designer businesses develop their profiles
and business globally and promote British fashion and its
influential role in Britain and
London. The BFC Colleges Council
offers support to students through its Foundation, BA and MA
scholarships, links with industry through design competitions and
Graduate Preview Day. Talent identification and business support
schemes include BFC Fashion Film; BFC Rock Vault; BFC Headonism;
BFC/GQ Designer Menswear Fund; BFC/Vogue Designer Fashion Fund and
NEWGEN. The BFC supports Boden's Future British initiative. The BFC
also runs and owns charities including the BFC Fashion Arts
Foundation, the BFC Fashion Trust and the BFC Education Foundation.
Showcasing initiatives and events include London Fashion Week,
London Fashion Week Men's, LONDON
show ROOMS, International Fashion Showcase, London Fashion Week
Festival and the annual celebration of excellence in the fashion
industry: The Fashion Awards.
Vipshop (NYSE: VIPS) is an e-commerce platform
established in 2008. Pioneering the flash sales model of"selective
brand, deep discount, limited offering", Vipshop covers wide
product categories ranging from apparels, shoes & bags,
cosmetics, maternal and child products, home goods to foods and
more. Among the 6,000 selected brands Vipshop partners with, nearly
100 brands has secured an exclusive cooperation with Vipshop. In
2016, Vipshop reached annual net revenue of $56.59 billion RMB, with 269.8 million total
annual orders and 800 thousand average daily orders. Today, Vipshop
records 300 million registered members and 84.4% repeat purchase
rate. Since its IPO on 23rd March, 2012 in the New York
Stock Exchange (NYSE) to 30th Sep, 2017, Vipshop has
realized profitability for 20 consecutive quarters. The world's
largest online discount retailer and the third largest e-commerce
platform in China, Vipshop has
established a flash sales model that becomes one of the three major
business models in China
e-commerce space.
SOURCE VIP.com and British Fashion Council