Statement of Ownership (sc 13g)
February 14 2018 - 6:17PM
Edgar (US Regulatory)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No.
)*
Blue Apron
Holdings, Inc.
(Name of Issuer)
CLASS A COMMON STOCK, $0.0001 PAR VALUE
(Title of Class of Securities)
09523Q101
(CUSIP Number)
December 31, 2017
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to
designate the rule pursuant to which this Schedule is filed:
☐ Rule 13d-1(b)
☐ Rule 13d-1(c)
☒ Rule 13d-1(d)
*
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The remainder of this cover page shall be filled out for a reporting persons initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information
which would alter the disclosures provided in a prior cover page.
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The information required in the remainder of this cover page shall not be
deemed to be filed for the purpose of Section 18 of the Securities Exchange Act of 1934 (Act) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act
(however,
see
the
Notes
).
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CUSIP No. 09523Q101
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13G
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Page
2
of 11 Pages
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1.
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NAMES OF
REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
Deer VIII & Co. Ltd.
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2.
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CHECK THE APPROPRIATE BOX IF A MEMBER
OF A GROUP (SEE INSTRUCTIONS)
(a) ☐ (b) ☒
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3.
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SEC USE ONLY
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4.
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CITIZENSHIP OR PLACE OF
ORGANIZATION
Cayman Islands
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
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5.
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SOLE VOTING POWER
36,287,771
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6.
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SHARED VOTING POWER
--0--
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7.
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SOLE DISPOSITIVE POWER
36,287,771
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8.
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SHARED DISPOSITIVE POWER
--0--
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9.
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
36,287,771*
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10.
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CHECK BOX IF THE AGGREGATE AMOUNT IN
ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
☐
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11.
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PERCENT OF CLASS REPRESENTED BY AMOUNT
IN ROW 9
54.71%*
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12.
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TYPE OF REPORTING PERSON (SEE
INSTRUCTIONS)
CO
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*
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Represents shares of Class A common stock of the Issuer (the Class A Common Stock) underlying shares of Class B common stock of the Issuer (the Class B Common Stock)
beneficially owned by the Reporting Persons, which shares of Class B Common Stock are convertible, at the option of the holder, into share of Class A Common Stock on a
1-for-1
basis. The percentage of shares beneficially owned as set forth in row 11 above is based on a total of 30,042,687 shares of Class A Common Stock as of
September 30, 2017, as reported by the Issuer in its Form
10-Q
filed with the SEC on November 3, 2017.
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CUSIP No. 09523Q101
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13G
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Page
3
of 11 Pages
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1.
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NAMES OF
REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
Deer VIII & Co. L.P.
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2.
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CHECK THE APPROPRIATE BOX IF A MEMBER
OF A GROUP (SEE INSTRUCTIONS)
(a) ☐ (b) ☒
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3.
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SEC USE ONLY
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4.
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CITIZENSHIP OR PLACE OF
ORGANIZATION
Cayman Islands
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
|
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5.
|
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SOLE VOTING POWER
36,287,771
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6.
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SHARED VOTING POWER
--0--
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7.
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SOLE DISPOSITIVE POWER
36,287,771
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8.
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SHARED DISPOSITIVE POWER
--0--
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9.
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
36,287,771*
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10.
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CHECK BOX IF THE AGGREGATE AMOUNT IN
ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
☐
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11.
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PERCENT OF CLASS REPRESENTED BY AMOUNT
IN ROW 9
54.71%*
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12.
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TYPE OF REPORTING PERSON (SEE
INSTRUCTIONS)
PN
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*
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Represents shares of Class A common stock of the Issuer (the Class A Common Stock) underlying shares of Class B common stock of the Issuer (the Class B Common Stock)
beneficially owned by the Reporting Persons, which shares of Class B Common Stock are convertible, at the option of the holder, into share of Class A Common Stock on a
1-for-1
basis. The percentage of shares beneficially owned as set forth in row 11 above is based on a total of 30,042,687 shares of Class A Common Stock as of
September 30, 2017, as reported by the Issuer in its Form
10-Q
filed with the SEC on November 3, 2017.
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CUSIP No. 09523Q101
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13G
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Page
4
of 11 Pages
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1.
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NAMES OF
REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
Bessemer Venture Partners VIII L.P.
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2.
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CHECK THE APPROPRIATE BOX IF A MEMBER
OF A GROUP (SEE INSTRUCTIONS)
(a) ☐ (b) ☒
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3.
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SEC USE ONLY
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4.
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CITIZENSHIP OR PLACE OF
ORGANIZATION
Cayman Islands
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
|
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5.
|
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SOLE VOTING POWER
16,474,577
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6.
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SHARED VOTING POWER
--0--
|
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7.
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SOLE DISPOSITIVE POWER
16,474,577
|
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8.
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SHARED DISPOSITIVE POWER
--0--
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9.
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
36,287,771*
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10.
|
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CHECK BOX IF THE AGGREGATE AMOUNT IN
ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
☐
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11.
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PERCENT OF CLASS REPRESENTED BY AMOUNT
IN ROW 9
54.71%*
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12.
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TYPE OF REPORTING PERSON (SEE
INSTRUCTIONS)
PN
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*
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Represents shares of Class A common stock of the Issuer (the Class A Common Stock) underlying shares of Class B common stock of the Issuer (the Class B Common Stock)
beneficially owned by the Reporting Persons, which shares of Class B Common Stock are convertible, at the option of the holder, into share of Class A Common Stock on a
1-for-1
basis. The percentage of shares beneficially owned as set forth in row 11 above is based on a total of 30,042,687 shares of Class A Common Stock as of
September 30, 2017, as reported by the Issuer in its Form
10-Q
filed with the SEC on November 3, 2017.
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CUSIP No. 09523Q101
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13G
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Page
5
of 11 Pages
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1.
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NAMES OF
REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
Bessemer Venture Partners VIII Institutional L.P.
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2.
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CHECK THE APPROPRIATE BOX IF A MEMBER
OF A GROUP (SEE INSTRUCTIONS)
(a) ☐ (b) ☒
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3.
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SEC USE ONLY
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4.
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CITIZENSHIP OR PLACE OF
ORGANIZATION
Cayman Islands
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH
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5.
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SOLE VOTING POWER
19,813,194
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6.
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SHARED VOTING POWER
--0--
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7.
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SOLE DISPOSITIVE POWER
19,813,194
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8.
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SHARED DISPOSITIVE POWER
--0--
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9.
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
36,287,771*
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10.
|
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CHECK BOX IF THE AGGREGATE AMOUNT IN
ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
☐
|
11.
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PERCENT OF CLASS REPRESENTED BY AMOUNT
IN ROW 9
54.71%*
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12.
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TYPE OF REPORTING PERSON (SEE
INSTRUCTIONS)
PN
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*
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Represents shares of Class A common stock of the Issuer (the Class A Common Stock) underlying shares of Class B common stock of the Issuer (the Class B Common Stock)
beneficially owned by the Reporting Persons, which shares of Class B Common Stock are convertible, at the option of the holder, into share of Class A Common Stock on a
1-for-1
basis. The percentage of shares beneficially owned as set forth in row 11 above is based on a total of 30,042,687 shares of Class A Common Stock as of
September 30, 2017, as reported by the Issuer in its Form
10-Q
filed with the SEC on November 3, 2017.
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CUSIP No. 09523Q101
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13G
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Page
6
of 11 Pages
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Item 1(a). Name of Issuer:
Blue Apron Holdings, Inc. (the Issuer)
Item 1(b). Address of Issuers Principal Executive Offices:
5 Crosby Street, New York, New York 10013
Item 2(a).
Name of Person Filing:
This statement is being filed by the following persons with respect to the shares of Class A Common Stock issuable upon
conversion of Class B common stock of the Issuer (the Shares) directly owned by Bessemer Venture Partners VIII L.P. (BVP VIII) and Bessemer Venture Partners VIII Institutional L.P. (BVP VIII Institutional,
and together with BVP VIII, the Funds).
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(a)
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Deer VIII & Co. Ltd. (Deer VIII Ltd), the general partner of Deer VIII & Co. L.P. (Deer VIII LP);
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(b)
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Deer VIII LP, the sole general partner of each of the Funds;
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(c)
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BVP VIII, which directly owns 16,474,577 Shares; and
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(d)
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BVP VIII Institutional, which directly owns 19,813,194 Shares.
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Deer VIII Ltd, Deer VIII LP, BVP VIII and BVP
VIII Institutional are sometimes individually referred to herein as a Reporting Person and collectively as the Reporting Persons.
Item 2(b). Address of Principal Business Office or, if None, Residence:
The address of the principal business office of each of the Reporting Persons:
c/o Bessemer Venture Partners
1865 Palmer Avenue; Suite 104
Larchmont, NY 10583
Item 2(c). Citizenship:
Deer VIII Ltd Cayman Islands
Deer VIII LP
Cayman Islands
BVP VIII Cayman Islands
BVP VIII
Institutional Cayman Islands
Item 2(d). Title of Class of Securities:
Class A Common Stock, par value $0.0001 per share
Item 2(e). CUSIP Number:
09523Q101
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CUSIP No. 09523Q101
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13G
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Page
7
of 11 Pages
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Item
3.
Not Applicable.
Item 4. Ownership.
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(a)
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Amount beneficially owned: 36,287,771 Shares
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(b)
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Percent of class: 54.71%
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(c)
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Number of shares as to which such person has:
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(i)
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Sole power to vote or to direct the vote: 36,287,771
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(ii)
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Shared power to vote or to direct the vote:
--0--
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(iii)
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Sole power to dispose or to direct the disposition of: 36,287,771
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(iv)
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Shared power to dispose or to direct the disposition of:
--0--
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(a)
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Amount beneficially owned: 36,287,771 Shares
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(b)
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Percent of class: 54.71%
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(c)
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Number of shares as to which such person has:
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(i)
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Sole power to vote or to direct the vote: 36,287,771
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(ii)
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Shared power to vote or to direct the vote:
--0--
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(iii)
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Sole power to dispose or to direct the disposition of: 36,287,771
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(iv)
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Shared power to dispose or to direct the disposition of:
--0--
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(a)
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Amount beneficially owned: 36,287,771 Shares
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(b)
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Percent of class: 54.71%
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(c)
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Number of shares as to which such person has:
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(i)
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Sole power to vote or to direct the vote: 16,474,577
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(ii)
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Shared power to vote or to direct the vote:
--0--
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(iii)
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Sole power to dispose or to direct the disposition of: 16,474,577
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CUSIP No. 09523Q101
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13G
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Page
8
of 11 Pages
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(iv)
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Shared power to dispose or to direct the disposition of:
--0--
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For
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BVP VIII Institutional:
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(a)
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Amount beneficially owned:
36,287,771 Shares
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(b)
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Percent of class: 54.71%
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(c)
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Number of shares as to which such person has:
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(i)
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Sole power to vote or to direct the vote: 19,813,194
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(ii)
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Shared power to vote or to direct the vote:
--0--
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(iii)
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Sole power to dispose or to direct the disposition of: 19,813,194
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(iv)
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Shared power to dispose or to direct the disposition of:
--0
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Item 5. Ownership of Five Percent or Less of a Class
Not applicable.
Item 6. Ownership of
More than Five Percent on Behalf of Another Person.
As the general partner of Deer VIII LP, which in turn is the general partner the Funds, Deer VIII
Ltd may be deemed to beneficially own all 36,287,771 Shares held directly by the Funds and have the power to direct the dividends from or the proceeds of the sale of such Shares.
Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company.
Not applicable.
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CUSIP No. 09523Q101
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13G
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Page
9
of 11 Pages
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Item 8. Identification and Classification of Members of the Group.
Exhibit 2 sets forth information regarding the identity of members of a group. The Reporting Persons disclaim membership in a group and this report shall not
be deemed an admission by any of the Reporting Persons that they are or may be members of a group for purposes of Rule
13d-5
or for any other purpose.
Item 9. Notice of Dissolution of Group.
Not applicable.
Item 10. Certification.
Not applicable.
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CUSIP No. 09523Q101
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13G
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Page
10
of 11 Pages
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SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Date: 02/14/18
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DEER VIII & CO. LTD.
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By:
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/s/ Scott Ring
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Name: Scott Ring
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Title: General Counsel
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DEER VIII & CO. L.P.
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By: Deer VIII & Co. Ltd, its General Partner
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By: /s/ Scott Ring
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Name: Scott Ring
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Title: General Counsel
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BESSEMER VENTURE PARTNERS VIII L.P.
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By: Deer VIII & Co. L.P., its General Partner
By: Deer VIII & Co., Ltd., its General Partner
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By: /s/ Scott Ring
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Name: Scott Ring
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Title: General Counsel
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BESSEMER VENTURE PARTNERS INSTITUTIONAL VIII L.P.
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By: Deer VIII & Co. L.P., its General Partner
By: Deer VIII & Co., Ltd., its General Partner
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By: /s/ Scott Ring
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Name: Scott Ring
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Title: General Counsel
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CUSIP No. 09523Q101
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13G
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Page
11
of 11 Pages
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EXHIBIT INDEX
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Exhibit 1.
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Joint Filing Agreement as required by Rule
13d-1(k)(1)
under the Securities Exchange Act of 1934, as amended
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Exhibit 2.
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List of Members of Group
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