Mercedes Awards International Ad Contract to Publicis

Date : 02/13/2018 @ 11:27AM
Source : Dow Jones News
Stock : Publicis Groupe Sa (PUB)
Quote : 52.42  -0.4 (-0.76%) @ 11:40AM

Mercedes Awards International Ad Contract to Publicis

Publicis Groupe (EU:PUB)
Historical Stock Chart

1 Year : From Nov 2017 to Nov 2018

Click Here for more Publicis Groupe Charts.
   By Nathan Allen 

Mercedes-Benz has chosen France's Publicis Groupe SA (PUB.FR) as its new "international network agency," responsible for managing a shakeup of the car maker's marketing strategy, the company said Tuesday.

The luxury-car unit of Daimler AG (DAI.XE) said the agreement would help it develop a more consistent look for the Mercedes-Benz brand across different markets.

Publicis will also work on increasing the coordination between centrally produced marketing campaigns and local-digital ads, according to a release from Mercedes.

The advertising group will set up a new agency in Berlin that will be called Publicis Emil, catering specifically to the company's needs and requirements, Mercedes said.


Write to Nathan Allen at


(END) Dow Jones Newswires

February 13, 2018 11:12 ET (16:12 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.

Your Recent History
Gulf Keyst..
FTSE 100
UK Sterlin..
Stocks you've viewed will appear in this box, letting you easily return to quotes you've seen previously.

Register now to create your own custom streaming stock watchlist.

NYSE, AMEX, and ASX quotes are delayed by at least 20 minutes.
All other quotes are delayed by at least 15 minutes unless otherwise stated.