BEIJING, Feb. 1, 2018 /PRNewswire/ -- LightInTheBox
Holding Co., Ltd. (NYSE: LITB) ("LightInTheBox" or the "Company"),
a global online retail company that delivers products directly to
consumers around the world, today announced that it has launched a
"Cloud Fitting Room" service to allow customers in the United States to try on wedding gowns and
bridesmaid dresses at home.
Leveraging the Company's self-operated fulfillment center in
the United States, LightInTheBox
will ship up to three wedding gowns or bridesmaid dresses at a time
to customers across the United
States and allow them to try them on at home and mail back
before they make their final purchase of a made-to-order customized
dress. Customers will be charged US$10 for this service which will initially cover
the Company's wedding apparel category and is expected to expand to
prom dresses and other made-to-order special occasion dress
categories in the near future.
Mr. Alan Guo, Chairman and CEO of
LightInTheBox, commented, "Based on customer feedback, we developed
this service to allow customers to see and try on various dresses
before they buy such an important clothing item such as a wedding
gown or bridesmaid and prom dresses. We believe our innovative
'Cloud Fitting Room' service will greatly improve our user
experience by turning everyone's home into a comfortable fitting room which they
can share with their family or friends."
Forward-Looking Statements
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "potential," "continue," "ongoing,"
"targets" and similar statements. Among other things, statements
that are not historical facts, including statements about
LightInTheBox's beliefs and expectations, the business outlook and
quotations from management in this announcement, as well as
LightInTheBox's strategic and operational plans, are or contain
forward-looking statements. LightInTheBox may also make written or
oral forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission (the "SEC"), in press releases
and other written materials and in oral statements made by its
officers, directors or employees to third parties.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including but not limited to the following:
LightInTheBox's goals and strategies; LightInTheBox's future
business development, results of operations and financial
condition; the expected growth of the global online retail market;
LightInTheBox's ability to attract customers and further enhance
customer experience and product offerings; LightInTheBox's ability
to strengthen its supply chain efficiency and optimize its
logistics network; LightInTheBox's expectations regarding demand
for and market acceptance of its products; competition;
fluctuations in general economic and business conditions and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in
LightInTheBox's filings with the SEC. All information provided in
this press release and in the attachments is as of the date of this
press release, and LightInTheBox does not undertake any obligation
to update any forward-looking statement, except as required under
applicable law.
About LightInTheBox Holding Co., Ltd.
LightInTheBox is a global online retail company that delivers
products directly to consumers around the world. The Company offers
customers a convenient way to shop for a wide selection of products
at attractive prices through its www.lightinthebox.com,
www.miniinthebox.com and other websites and mobile applications,
which are available in 23 major languages and cover more than 80%
of global Internet users.
For more information, please visit www.lightinthebox.com.
Investor Relations Contact
Christensen
Ms. Xiaoyan Su
Tel: +86 (10) 5900 3429
Email: ir@lightinthebox.com
OR
Christensen
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com
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SOURCE LightInTheBox Holding Co., Ltd.